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R P

R P Yadav  | Answer  |Ask -

HR, Workspace Expert - Answered on Jan 30, 2024

R P Yadav is the founder, chairman and managing director of Genius Consultants Limited, a 30-year-old human resources solutions company.
Over the years, he has been the recipient of numerous awards including the Lifetime Achievement Award from World HR Congress and HR Person Of The Year from Public Relations Council of India.
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pankaj Question by pankaj on Jul 24, 2023Hindi
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Career

Hello Sir, I have started my career with Pharma sales. I worked in this segment for two years. After that I joined news paper industry. I worked here in advertisement operations department from last 12 years. But now I want to change this industry due to less career opportunities in this area. Now I am thinking of joining digital marketing courses. Does this course will help in finding new career opportunities and my previous experience will help to get good package.

Ans: Hello! I understand that you are looking to switch your career from advertisement operations to digital marketing. Digital marketing is a rapidly growing field with a lot of opportunities. According to a report by Statista, global digital ad spending in 2021 was $521.02 billion and is projected to reach $876.1 billion by 20261. Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field.

Your previous experience in sales and advertisement operations can be an asset in the digital marketing industry. Here are some career options that you can consider:

Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products or services. You will work closely with other teams to ensure that the marketing campaigns are effective and meet the business objectives.

Social Media Manager: As a social media manager, you will be responsible for managing social media accounts and creating content that engages the audience. You will also be responsible for analyzing the performance of social media campaigns and making recommendations for improvement.

SEO Specialist: As an SEO specialist, you will be responsible for optimizing websites to improve their search engine rankings. You will work closely with content creators and web developers to ensure that the website is optimized for search engines.

Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing content that promotes products or services. You will work closely with other teams to ensure that the content is aligned with the business objectives.

Email Marketing Manager: As an email marketing manager, you will be responsible for creating and managing email campaigns to promote products or services. You will work closely with other teams to ensure that the email campaigns are effective and meet the business objectives.

Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field. You can explore various courses available online and choose one that suits your needs and interests. I hope this helps you in your search for a fulfilling career. If you have any further questions or concerns, please let me know.
Asked on - Jan 31, 2024 | Answered on Feb 29, 2024
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Thank you so much for your advice sir.
Ans: Welcome
Career

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Mayank

Mayank Kumar  |193 Answers  |Ask -

Education Expert - Answered on Jan 23, 2023

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Hi Mayank I am a 32 yr old professional from Mumbai. I have a commerce degree and 8 years of work experience in sales and marketing. I want to move to digital marketing. Can you please guide me about the courses I can pursue and the scope of career. My current CTC is 10LPA
Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

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Latest Questions
Nayagam P

Nayagam P P  |4275 Answers  |Ask -

Career Counsellor - Answered on Mar 06, 2025

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My son is completing 12th. He is interested in Graphics design. What are the options in this field to study?
Ans: Pradeep Sir, Graphic design offers numerous career opportunities in advertising, branding, publishing, digital media, gaming, and animation. A Bachelor's Degree in Design (B.Des) in Graphic Design or Communication Design is a 4-year degree that provides in-depth knowledge of graphic design, typography, branding, and digital design. Top colleges offering B.Des include National Institute of Design (NID), MIT Institute of Design, Symbiosis Institute of Design, Srishti Institute of Art, Design and Technology, UPES School of Design, and Anant National University. A Bachelor's Degree in Fine Arts (BFA) in Applied Arts or Graphic Design is a 3-4 year course focusing on artistic skills along with graphic design. Diploma courses in Graphic Design are also available, such as MAAC, Arena Animation, Pearl Academy, and National Institute of Fashion Technology. Online graphic design courses can be a flexible option for flexibility. After completing studies, graphic designers can work in advertising agencies, branding and marketing firms, digital media and social media companies, e-commerce and IT companies, publishing and print media, gaming and animation (2D graphic designer), and freelance. IMPORTANT NOTE: As already March has started, it is advisable to apply for 3-4 entrance exams of concerned Colleges and also UCEED, NID-DAT, SEED, MIT-DAT, SEAT, NIFT, Pearl Academy etc. If your son wants to study in top government institutes, he should prepare for UCEED or NID DAT.
If he prefers top private design colleges, exams like SEED, MIT DAT, SEAT, UPES DAT, and Pearl Academy are good choices.
If he is open to fine arts-based programs, NIFT and BFA Applied Arts exams (like MH-AAC CET for J.J. Institute of Applied Art, Mumbai) are also good options. All the best for your Son's admissions, Pradeep Sir!

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Nayagam P

Nayagam P P  |4275 Answers  |Ask -

Career Counsellor - Answered on Mar 06, 2025

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My daughter is in 12th and she wants to pursue design as her career not the fashion and interior one but on the IT side. Does this career option have a good career prospects. What are the good colleges where she can do her bachelor degree from which has good placements.
Ans: Tarunima Madam, It's great that your daughter is interested in pursuing a design career in the IT field.

The IT field, also known as UI/UX Design, Interaction Design, or Digital Product Design, offers excellent career prospects due to the growing demand for user-friendly digital products. Companies are actively seeking skilled designers who can create intuitive and aesthetically pleasing digital interfaces. The demand for UX/UI designers, product designers, and interaction designers is growing globally, with diverse opportunities in tech companies, startups, e-commerce platforms, banking & fintech, healthcare, and gaming. Top UI/UX designers in India and abroad earn competitive salaries, with entry-level packages ranging between ?6-12 LPA in top companies. This field also allows for freelance work and global job opportunities.

The demand for innovative designers will continue to grow with the rise of AI, AR/VR, and Web3 technologies. Top institutes in India for UI/UX & Interaction Design include the National Institute of Design (NID), Indian Institute of Technology (IIT), IIT Guwahati, IIT Jabalpur, MIT Institute of Design, Sristi Institute of Art, Design and Technology, UPES, ISDI, Symbiosis Institute of Design, and Anant National University.

If you can afford and if your daughter is interested in studying abroad, globally renowned schools for UI/UX design include Carnegie Mellon University, Rhode Island School of Design, Parsons School of Design, Royal College of Art, University of Arts London, and TU Delft. Pursuing a career in IT-related design is a smart choice with excellent career growth. All the best for your daughter's admissions!

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Nayagam P

Nayagam P P  |4275 Answers  |Ask -

Career Counsellor - Answered on Mar 06, 2025

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My son secure 97.03 percentile in jee main session 1 in general category can he get CSE in any NIT
Ans: Shashi Sir,

How to Predict Your Chances of Admission into NIT or IIIT or GFTI After JEE Main Results – A Step-by-Step Guide

Once the January JEE Main session results are declared, many students and JEE applicants start asking common questions about eligibility for specific institutes (NITs, IIITs, GFTIs, etc.) based on their percentile, category, preferred branch, and home state.

Providing precise admission chances for each student can be challenging. Some reputed educational websites offer ‘College Predictor’ tools where you can check possible college options based on your percentile, category, and preferences. However, for a more accurate understanding, here’s a simple yet effective 9-step method using JoSAA’s past-year opening and closing ranks. This approach gives you a fair estimate (though not 100% exact) of your admission chances based on the previous year’s data.

Step-by-Step Guide to Check Your Admission Chances Using JoSAA Data
Step 1: Collect Your Key Details
Before starting, note down the following details:

Your JEE Main percentile
Your category (General-Open, SC, ST, OBC-NCL, EWS, PwD categories)
Preferred institute types (NIT, IIIT, GFTI)
Preferred locations (or if you're open to any location in India)
List of at least 3 preferred academic programs (branches) as backups (instead of relying on just one option)
Step 2: Access JoSAA’s Official Opening & Closing Ranks
Go to Google and type: JoSAA Opening & Closing Ranks 2024
Click on the first search result (official JoSAA website).
You will land directly on JoSAA’s portal, where you can enter your details to check past-year cutoffs.
Step 3: Select the Round Number
JoSAA conducts five rounds of counseling.
For a safer estimate, choose Round 4, as most admissions are settled by this round.
Step 4: Choose the Institute Type
Select NIT, IIIT, or GFTI, depending on your preference.
If you are open to all types of institutes, check them one by one instead of selecting all at once.
Step 5: Select the Institute Name (Based on Location)
It is recommended to check institutes one by one, based on your preferred locations.
Avoid selecting ‘ALL’ at once, as it may create confusion.
Step 6: Select Your Preferred Academic Program (Branch)
Enter the branches you are interested in, one at a time, in your preferred order.
Step 7: Submit and Analyze Results
After selecting the relevant details, click the ‘SUBMIT’ button.
The system will display Opening & Closing Ranks of the selected institute and branch for different categories.
Step 8: Note Down the Opening & Closing Ranks
Maintain a notebook or diary to record the Opening & Closing Ranks for each institute and branch you are interested in.
This will serve as a quick reference during JoSAA counseling.
Step 9: Adjust Your Expectations on a Safer Side
Since Opening & Closing Ranks fluctuate slightly each year, always adjust the numbers for safety.
Example Calculation:
If the Opening & Closing Ranks for NIT Delhi | Mechanical Engineering | OPEN Category show 8622 & 26186 (for Home State), consider adjusting them to 8300 & 23000 (on a safer side).
If the Female Category rank is 34334 & 36212, adjust it to 31000 & 33000.
Follow this approach for Other State candidates and different categories.
Pro Tip: Adjust your expected rank slightly lower than the previous year's cutoffs for realistic expectations during JoSAA counseling.

Can This Method Be Used for JEE April & JEE Advanced?
Yes! You can repeat the same steps after your April JEE Main results to refine your admission possibilities.
You can also follow a similar process for JEE Advanced cutoffs when applying for IITs.

Want to Learn More About JoSAA Counseling?
If you want detailed insights on JoSAA counseling, engineering entrance exams, and preparation strategies, check out EduJob360’s 180+ YouTube videos on this topic!

Hope this guide helps! All the best for your Son's admissions!

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...Read more

Nayagam P

Nayagam P P  |4275 Answers  |Ask -

Career Counsellor - Answered on Mar 06, 2025

Asked by Anonymous - Mar 05, 2025Hindi
Listen
Career
My son has got 99.6 percentile in JEE mains 2025 jan . What should be the possible options and priority of sequence ?
Ans: How to Predict Your Chances of Admission into NIT or IIIT or GFTI After JEE Main Results – A Step-by-Step Guide

Once the January JEE Main session results are declared, many students and JEE applicants start asking common questions about eligibility for specific institutes (NITs, IIITs, GFTIs, etc.) based on their percentile, category, preferred branch, and home state.

Providing precise admission chances for each student can be challenging. Some reputed educational websites offer ‘College Predictor’ tools where you can check possible college options based on your percentile, category, and preferences. However, for a more accurate understanding, here’s a simple yet effective 9-step method using JoSAA’s past-year opening and closing ranks. This approach gives you a fair estimate (though not 100% exact) of your admission chances based on the previous year’s data.

Step-by-Step Guide to Check Your Admission Chances Using JoSAA Data
Step 1: Collect Your Key Details
Before starting, note down the following details:

Your JEE Main percentile
Your category (General-Open, SC, ST, OBC-NCL, EWS, PwD categories)
Preferred institute types (NIT, IIIT, GFTI)
Preferred locations (or if you're open to any location in India)
List of at least 3 preferred academic programs (branches) as backups (instead of relying on just one option)
Step 2: Access JoSAA’s Official Opening & Closing Ranks
Go to Google and type: JoSAA Opening & Closing Ranks 2024
Click on the first search result (official JoSAA website).
You will land directly on JoSAA’s portal, where you can enter your details to check past-year cutoffs.
Step 3: Select the Round Number
JoSAA conducts five rounds of counseling.
For a safer estimate, choose Round 4, as most admissions are settled by this round.
Step 4: Choose the Institute Type
Select NIT, IIIT, or GFTI, depending on your preference.
If you are open to all types of institutes, check them one by one instead of selecting all at once.
Step 5: Select the Institute Name (Based on Location)
It is recommended to check institutes one by one, based on your preferred locations.
Avoid selecting ‘ALL’ at once, as it may create confusion.
Step 6: Select Your Preferred Academic Program (Branch)
Enter the branches you are interested in, one at a time, in your preferred order.
Step 7: Submit and Analyze Results
After selecting the relevant details, click the ‘SUBMIT’ button.
The system will display Opening & Closing Ranks of the selected institute and branch for different categories.
Step 8: Note Down the Opening & Closing Ranks
Maintain a notebook or diary to record the Opening & Closing Ranks for each institute and branch you are interested in.
This will serve as a quick reference during JoSAA counseling.
Step 9: Adjust Your Expectations on a Safer Side
Since Opening & Closing Ranks fluctuate slightly each year, always adjust the numbers for safety.
Example Calculation:
If the Opening & Closing Ranks for NIT Delhi | Mechanical Engineering | OPEN Category show 8622 & 26186 (for Home State), consider adjusting them to 8300 & 23000 (on a safer side).
If the Female Category rank is 34334 & 36212, adjust it to 31000 & 33000.
Follow this approach for Other State candidates and different categories.
Pro Tip: Adjust your expected rank slightly lower than the previous year's cutoffs for realistic expectations during JoSAA counseling.

Can This Method Be Used for JEE April & JEE Advanced?
Yes! You can repeat the same steps after your April JEE Main results to refine your admission possibilities.
You can also follow a similar process for JEE Advanced cutoffs when applying for IITs.

Want to Learn More About JoSAA Counseling?
If you want detailed insights on JoSAA counseling, engineering entrance exams, and preparation strategies, check out EduJob360’s 180+ YouTube videos on this topic!

Hope this guide helps! All the best for your son's admissions!

Follow RediffGURUS to Know more on 'Careers | Health | Money | Relationships'.

...Read more

Dr Dipankar

Dr Dipankar Dutta  |912 Answers  |Ask -

Tech Careers and Skill Development Expert - Answered on Mar 05, 2025

DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

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