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Mayank Kumar  |192 Answers  |Ask -

Education Expert - Answered on Jan 23, 2023

Mayank Kumar is the co-founder and managing director of upGrad, a higher EdTech company. With over 10 years of experience in the education sector, Kumar can offer guidance about degree courses, campus, job-linked and executive programmes and studying abroad.An MBA graduate from ISB Hyderabad, he holds a BTech in mechanical engineering from IIT Delhi.... more
Anonymous Question by Anonymous on Jan 17, 2023Hindi

Hi Mayank I am a 32 yr old professional from Mumbai. I have a commerce degree and 8 years of work experience in sales and marketing. I want to move to digital marketing. Can you please guide me about the courses I can pursue and the scope of career. My current CTC is 10LPA

Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

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R P Yadav  |304 Answers  |Ask -

HR, Workspace Expert - Answered on Jan 30, 2024

Hello Sir, I have started my career with Pharma sales. I worked in this segment for two years. After that I joined news paper industry. I worked here in advertisement operations department from last 12 years. But now I want to change this industry due to less career opportunities in this area. Now I am thinking of joining digital marketing courses. Does this course will help in finding new career opportunities and my previous experience will help to get good package.
Ans: Hello! I understand that you are looking to switch your career from advertisement operations to digital marketing. Digital marketing is a rapidly growing field with a lot of opportunities. According to a report by Statista, global digital ad spending in 2021 was $521.02 billion and is projected to reach $876.1 billion by 20261. Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field.

Your previous experience in sales and advertisement operations can be an asset in the digital marketing industry. Here are some career options that you can consider:

Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products or services. You will work closely with other teams to ensure that the marketing campaigns are effective and meet the business objectives.

Social Media Manager: As a social media manager, you will be responsible for managing social media accounts and creating content that engages the audience. You will also be responsible for analyzing the performance of social media campaigns and making recommendations for improvement.

SEO Specialist: As an SEO specialist, you will be responsible for optimizing websites to improve their search engine rankings. You will work closely with content creators and web developers to ensure that the website is optimized for search engines.

Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing content that promotes products or services. You will work closely with other teams to ensure that the content is aligned with the business objectives.

Email Marketing Manager: As an email marketing manager, you will be responsible for creating and managing email campaigns to promote products or services. You will work closely with other teams to ensure that the email campaigns are effective and meet the business objectives.

Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field. You can explore various courses available online and choose one that suits your needs and interests. I hope this helps you in your search for a fulfilling career. If you have any further questions or concerns, please let me know.

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Career Coach  |43 Answers  |Ask -

Workplace Expert - Answered on Jan 19, 2024

Asked by Anonymous - Jan 18, 2024Hindi
I am interested in digital marketing. What should I do to start a career in digital marketing? What is the scope in terms of jobs and salary?
Ans: Starting a career in digital marketing can be exciting, as it is a dynamic and evolving field with a wide range of opportunities. Here are some steps you can take to begin your journey in digital marketing:

1. Educate Yourself:
- Learn the basics of digital marketing, including key concepts such as SEO, social media marketing, content marketing, email marketing, and paid advertising.
- There are numerous online courses, certifications, and resources available. Platforms like HubSpot Academy, Google Digital Garage, and LinkedIn Learning offer valuable courses.

2. Build a Strong Online Presence:
- Create profiles on professional networking platforms like LinkedIn. Highlight your skills and any relevant coursework or certifications.
- Start a personal blog or contribute to existing blogs to showcase your knowledge and passion for digital marketing.

3. Gain Practical Experience:
- Apply your knowledge through real-world projects. This could involve managing social media accounts, creating content, or running small ad campaigns.
- Internships or entry-level positions can provide hands-on experience and exposure to different aspects of digital marketing.

4. Specialize in a Niche:
- Consider specializing in a specific area of digital marketing that aligns with your interests and strengths. Specializations could include SEO, social media management, email marketing, or content creation.

5. Build a Portfolio:
- Document your projects and achievements in a portfolio. This can be a powerful tool when applying for jobs, as it demonstrates your practical skills and experience.

6. Stay Updated:
- Digital marketing is constantly evolving, so stay informed about industry trends, tools, and best practices. Follow reputable blogs, attend webinars, and participate in relevant online communities.

In terms of job opportunities and salary, the scope for digital marketing professionals is quite vast. Here are some common roles in digital marketing:

1. Digital Marketing Specialist/Coordinator
2. Social Media Manager
3. Content Marketing Manager
4. SEO Specialist/Analyst
5. Email Marketing Specialist
6. Digital Marketing Manager
7. PPC (Pay-Per-Click) Specialist
8. Analytics Manager

Salaries can vary based on factors such as experience, location, and the specific role. Entry-level positions may start at a lower range, but as you gain experience and expertise, salaries tend to increase. On average, digital marketing professionals can earn competitive salaries, and there is often room for growth and advancement within the field. Keep in mind that the digital marketing landscape is diverse, and opportunities exist within companies, agencies, and as freelancers.

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Latest Questions
Dr Nagarajan J S K

Dr Nagarajan J S K   |47 Answers  |Ask -

Health Science and Pharmaceutical Careers Expert - Answered on Jul 20, 2024

Dr Nagarajan J S K

Dr Nagarajan J S K   |47 Answers  |Ask -

Health Science and Pharmaceutical Careers Expert - Answered on Jul 20, 2024

Asked by Anonymous - Jul 18, 2024Hindi
What is better to choose between vet or bpharm (I am a gen category student).According to my research I came to know that in today's market the bpharm graduates are not even considered as reputated pharmacists,after the degree too they get placements of 12k-15k per month only and growth even after a master's is not much. Whereas in vet gov vacancies are open but will everyone get the gov jobs ? Also in coming years what are the demands of these both fields and what is better to choose
Ans: Hi,
It seems there may be some misunderstanding and disappointment regarding the analysis of job opportunities in the pharmaceutical field. It's important to note that the pharmaceutical sector still holds promising prospects. However, it is essential for candidates to acquire in-depth knowledge. Completing a B.Pharm alone does not guarantee comprehensive expertise. It's essential to delve beyond the basic surface-level knowledge obtained during undergraduate studies. I'm unaware of your state of residence and the college where you pursued your B.Pharm.

Key locations with a strong pharmaceutical industry presence include Mumbai, Bengaluru, Hyderabad, and Ahmedabad. Chennai also has a few reputable pharmaceutical companies, albeit in limited numbers. It's crucial to consider your career choice rather than just a job. What is your preference: IT, Marketing/Sales, or Core Pharma? In IT, the remuneration is considerably higher in comparison to core pharmaceutical roles, but sustainability may be a concern. On the other hand, Sales/Marketing requires hard work but offers significantly better remuneration, e.g., INR 6-8L per annum. If the pharmaceutical industry is your preference, starting packages for fresh B. Pharm graduates typically range between INR 15,000 to 25,000.

Ultimately, the decision is yours to make. I wish you the best for your future endeavors.

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DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.


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