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R P

R P Yadav  | Answer  |Ask -

HR, Workspace Expert - Answered on Dec 14, 2023

R P Yadav is the founder, chairman and managing director of Genius Consultants Limited, a 30-year-old human resources solutions company.
Over the years, he has been the recipient of numerous awards including the Lifetime Achievement Award from World HR Congress and HR Person Of The Year from Public Relations Council of India.
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Asked by Anonymous - Dec 12, 2023Hindi
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Career

I had worked for 10 years as a Graphic Designer in an NGO. Now I want to switch to some other category of Design. Its getting very complicated to secure job as the design which I do is outdated and I am still to come to terms with the new type of design theory going on in Market. My main question is as a Graphic Designer Can I attempt a Course on Digital Marketing as I have seen it that job prospects are more if you know Digital Marketing too?? Please clear me on this. Thank you!

Ans: Hi,
Digital marketing has a huge prospect.
Since, you have an expertise on Graphic design, taking a course in Digital Marketing would be a right step.
You may go ahead.
Career

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Mayank

Mayank Kumar  | Answer  |Ask -

Education Expert - Answered on Jan 23, 2023

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Career
Hi Mayank I am a 32 yr old professional from Mumbai. I have a commerce degree and 8 years of work experience in sales and marketing. I want to move to digital marketing. Can you please guide me about the courses I can pursue and the scope of career. My current CTC is 10LPA
Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

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R P

R P Yadav  | Answer  |Ask -

HR, Workspace Expert - Answered on Jan 30, 2024

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Career
Hello Sir, I have started my career with Pharma sales. I worked in this segment for two years. After that I joined news paper industry. I worked here in advertisement operations department from last 12 years. But now I want to change this industry due to less career opportunities in this area. Now I am thinking of joining digital marketing courses. Does this course will help in finding new career opportunities and my previous experience will help to get good package.
Ans: Hello! I understand that you are looking to switch your career from advertisement operations to digital marketing. Digital marketing is a rapidly growing field with a lot of opportunities. According to a report by Statista, global digital ad spending in 2021 was $521.02 billion and is projected to reach $876.1 billion by 20261. Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field.

Your previous experience in sales and advertisement operations can be an asset in the digital marketing industry. Here are some career options that you can consider:

Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products or services. You will work closely with other teams to ensure that the marketing campaigns are effective and meet the business objectives.

Social Media Manager: As a social media manager, you will be responsible for managing social media accounts and creating content that engages the audience. You will also be responsible for analyzing the performance of social media campaigns and making recommendations for improvement.

SEO Specialist: As an SEO specialist, you will be responsible for optimizing websites to improve their search engine rankings. You will work closely with content creators and web developers to ensure that the website is optimized for search engines.

Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing content that promotes products or services. You will work closely with other teams to ensure that the content is aligned with the business objectives.

Email Marketing Manager: As an email marketing manager, you will be responsible for creating and managing email campaigns to promote products or services. You will work closely with other teams to ensure that the email campaigns are effective and meet the business objectives.

Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field. You can explore various courses available online and choose one that suits your needs and interests. I hope this helps you in your search for a fulfilling career. If you have any further questions or concerns, please let me know.

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Nayagam P

Nayagam P P  |3935 Answers  |Ask -

Career Counsellor - Answered on Nov 27, 2024

Ramalingam

Ramalingam Kalirajan  |7163 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Nov 27, 2024

Asked by Anonymous - Nov 27, 2024Hindi
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Money
Hi, sir I am a an 30 year old (single) engineer working with a MNC in Chennai, unfortunately till this day i haven't had any savings at all for my future (retirement, other short term or long term goals). Currently my take home salary after EPF and parental insurance is 53k ( EPF is about 4900/month - employee+employer) i haven't opted for Corporate NPS but is provided by the company without any additional contribution from company. I have company health insurance policy and have planned to take my own health insurance and term insurance plan. Adding to above I have zero emergency fund with me. How should I proceed with my investments?
Ans: You have taken the first step by recognising the need to plan. It’s essential to appreciate your intention to secure your financial future. Let’s look at how you can proceed to achieve your short-term and long-term goals.

Your current take-home salary is Rs 53,000, and your EPF contribution is Rs 4,900. However, you lack savings, investments, and an emergency fund. Here's a step-by-step strategy:

Build an Emergency Fund
Set aside funds to cover at least six months' expenses.

Start by saving 10-15% of your salary monthly into a high-interest savings account.

Use Recurring Deposits or Liquid Mutual Funds to maintain this fund for emergencies.

Secure Yourself with Insurance
Health insurance: Maintain your company health policy but add a personal health policy. Choose a policy offering a sum insured of Rs 10-15 lakh.

Term insurance: Buy a term plan covering 10-15 times your annual income. Keep the policy simple and avoid investment-linked insurance.

Budget Your Income
Allocate your income carefully for expenses, savings, and investments.

Use the 50-30-20 rule: 50% for needs, 30% for wants, and 20% for savings and investments.

Avoid unnecessary expenses to increase your saving capacity.

Start Investing Gradually
Short-term goals (1-5 years): Invest in debt funds or recurring deposits. Debt mutual funds are good for stable returns.

Long-term goals (5+ years): Invest in equity mutual funds for higher returns. Choose actively managed funds with consistent performance.

Avoid index funds. Actively managed funds have a better potential for higher returns through professional fund management.

Retirement Planning
Utilise the EPF for retirement. Your current contribution will grow over time with compounding.

Consider investing in diversified equity mutual funds for additional retirement savings.

Corporate NPS: You can explore NPS for its tax-saving benefits. However, don’t rely solely on it for retirement.

Tax-Saving Investments
Use Section 80C to save taxes up to Rs 1.5 lakh.

EPF, PPF, ELSS mutual funds, and life insurance premiums can qualify under this section.

Opt for ELSS funds for tax saving and wealth creation.

Review Existing Expenses
Evaluate and minimise unnecessary expenditures.

Avoid loans for discretionary spending like vacations or gadgets.

Advantages of Using a Certified Financial Planner
A CFP can help you plan holistically and ensure you stick to your goals.

They provide tailored strategies, ensuring proper fund allocation and monitoring.

Invest through a Mutual Fund Distributor with CFP credentials to access professional advice.

Key Steps for Discipline
Automate investments through SIPs in mutual funds.

Track your monthly budget and investment progress regularly.

Avoid direct funds. Regular funds offer professional guidance and fund distributor support.

Tax Implications
For equity mutual funds, LTCG above Rs 1.25 lakh attracts 12.5% tax.

STCG on equity funds is taxed at 20%.

Debt fund gains are taxed as per your income slab. Consider these while investing.

Final Insights
You are in the right direction by seeking advice now. Build a solid foundation with savings, insurance, and investments. Take small steps toward financial independence.

Remain consistent with your investments, and review your financial plan annually.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,
www.holisticinvestment.in
https://www.youtube.com/@HolisticInvestment

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Mayank

Mayank Chandel  |1940 Answers  |Ask -

IIT-JEE, NEET-UG, SAT, CLAT, CA, CS Exam Expert - Answered on Nov 27, 2024

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Career
Hello, i really have a serious issue regarding my studies as i am 24 yrs now and gave NEET 4times and i am still preparing for nxt year 2025 but at the back of my mind i am really tensed what if the same thing repeats in the neet 2025 also like paper leak and all, So now i am confused that should i take a full drop or partial drop. The mental pressure is really hitting hard and also its almost been 4years that i am still 12th pass only and my classmates have already completed their college and some are flight attendant and earning well, So this all things just hits so hard and also the hope in parents eyes as my father is already proud that i studied science so i would definitely become doctor. I wasted a lot of money in pg and coaching (fastrack) and this all things are hitting so hard that i really feel sad and have no ways to go.
Ans: Hi Bhima
I must say you have got perseverance & I appreciate your parent's trust in you. You have already appeared multiple times and you are going to appear again in 2025. By the time you will be 25 years old. They say there is no age to learn. But after getting admission you need another 10 years to practice as a qualified specialist. Make sure you take admission in the next session.

If higher cutoff & high fees of private colleges are an issue for you, then try exploring the MBBS abroad option, I can help with that too. Since NEXT is compulsory for Indian & Foreign graduates too it won't make a difference if you study in India or Abroad.

For time forget all the societal pressure and give your 100% and make your parents proud.

...Read more

DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

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