Hello, sir. I founded a home decor brand 2 years ago and we are just starting to gain traction in the market. We sell across multiple channels - B2B, B2C and D2C as well. But as a Founder, one of my weaknesses is the lack of selling skills. Should I focus on building a Business Development team in order to generate consistent sales? Also, how do I get better at selling?
Ans: This is a tough one to answer in brief but I am going to try
Each of these channels- B2B B2C D2C - require different kinds of skills. The customer segments too could be different, perhaps the products/ SKUs too. It is my belief that the founder himself should be a salesperson esp in the initial days(years!). The first key thing is to understand the buyer's key problems and how your product is better at solving it than others in the market including alternatives. While doing this, it is important to understand who exactly is your buyer- in B2B, the buyer may be a hotel or restaurant or an office etc. Which sort of B2B segment are you targeting, how are they currently buying, from who, why, what terms do they purchase, how long is the sales cycle time, typical order value, purchase frequency etc? When it comes to B2C, the game is quite different. Are you selling both offline and online? The methods can change.
It would be useful for you to get a co-founder who has deep sales and marketing experience in this sector or B2C online/ offline. Alternatively, get a consultant who can advise you on the phase wise approach to follow, what metrics to use to track effectiveness, the kind of spend required, and so on.
Pl also reach out to others in the D2C community and understand what is working/ not working for them, the kind of structure they have, the outsourced agencies they use.
It is a process of learning. It would be good for you to get a grasp of it; simultaneously, in order to save on time, energy and money, pl consider a co-founder and /or a suitable consultant to guide you through the process. The appropriate hires can be made as required.