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Starting a Market Research Firm Solo: How to Acquire Clients?

Nripen

Nripen Bhatt  |7 Answers  |Ask -

Start-Up Expert - Answered on Nov 10, 2024

Nripen is the founding director of Rafts and Rivers LLC, a Texas-based global higher education think tank.
He has 25 years of business consulting experience and is currently mentoring over 100 start-ups, helping students turn their ideas into successful businesses.
Through his company, Nripen is supporting and managing 107 incubation centres and accelerators located within state and central universities in India.
An alumnus of the Indian Institute of Management, Calcutta, Nripen is an expert in fintech, edtech, food technology, retail, B2B, product and service launch strategies, app development and UI development.... more
Asked by Anonymous - Nov 08, 2024Hindi
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Hi Nripen Sir, I am started my own market research(Secondary Research) firm bootstrapped without team and working on it. I want to know how to do customer or client acquisition. I have 10 years of market research experience. I am sole person to handle this. Also, I want to know do i need investment for this type of firms.

Ans: Let me congratulate you first, it is an excellent initiative you have taken, there are several firms in Market Research but there is always a demand for a genuine data driven research firm.
Initially you do not need a big team, you can handle solo, and when you require first go for management undergraduates as interns.
If you work smart client acquisition and retention will be really easy and smooth you can go step by step:
Create a one-page professional website, keep your clients’ segment in view and develop the content accordingly. Define methodology and tools in such a way that potential clients should relate immediately with their requirements. Don’t write lengthy content. Be precise be crisp.
Use business email id only.
Get very smart stationary printed, letterheads over 100 GSM, nice envelops, attractive business cards etc.
Search the websites where startups are registered such as startup India, start in up, istart etc., you will find a lot of startups who are in Launch phase or in Growth Phase, both look for secondary market research.
Exporters can be your potential clients.
Tourist planners.
Medical startups.
You have huge market for your service, start from here and you may ask time to time for further steps.
All the best
Career

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