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Starting a Market Research Firm Solo: How to Acquire Clients?

Nripen Bhatt | Answer |Ask -Follow

Start-Up Expert - Answered on Nov 10, 2024

Nripen is the founding director of Rafts and Rivers LLC, a Texas-based global higher education think tank.
He has 25 years of business consulting experience and is currently mentoring over 100 start-ups, helping students turn their ideas into successful businesses.
Through his company, Nripen is supporting and managing 107 incubation centres and accelerators located within state and central universities in India.
An alumnus of the Indian Institute of Management, Calcutta, Nripen is an expert in fintech, edtech, food technology, retail, B2B, product and service launch strategies, app development and UI development.... more

Asked by Anonymous - Nov 08, 2024Hindi

Career

Hi Nripen Sir, I am started my own market research(Secondary Research) firm bootstrapped without team and working on it. I want to know how to do customer or client acquisition. I have 10 years of market research experience. I am sole person to handle this. Also, I want to know do i need investment for this type of firms.

Ans: Let me congratulate you first, it is an excellent initiative you have taken, there are several firms in Market Research but there is always a demand for a genuine data driven research firm.
Initially you do not need a big team, you can handle solo, and when you require first go for management undergraduates as interns.
If you work smart client acquisition and retention will be really easy and smooth you can go step by step:
Create a one-page professional website, keep your clients’ segment in view and develop the content accordingly. Define methodology and tools in such a way that potential clients should relate immediately with their requirements. Don’t write lengthy content. Be precise be crisp.
Use business email id only.
Get very smart stationary printed, letterheads over 100 GSM, nice envelops, attractive business cards etc.
Search the websites where startups are registered such as startup India, start in up, istart etc., you will find a lot of startups who are in Launch phase or in Growth Phase, both look for secondary market research.
Exporters can be your potential clients.
Tourist planners.
Medical startups.
You have huge market for your service, start from here and you may ask time to time for further steps.
All the best

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Ans: Investment banking is a good place to get solid business ideas, access to funding and building a network including finding co-founders with complementary skills and experience. You may want to first validate your idea in food snacks and flesh out the contours of your idea first. I would recommend being part of a good business incubator and also find mentors who have a background in food /snacks business who are willing to guide you in this journey.

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Ans: Hello

1. First identify your target segment in terms of people whom your products serve in terms of annual income, profession.

2. Reach out to those target through network of friends and family.

3. Talk to your existing clients and ask them to refer you to their network. Happy and satisfied customers are best referral source.

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Dear Sir My so is giving 10th exam now i am in confusion that after 12th he should go for Btech or BCA/MCA preparation?

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Question by Sandeep - Oct 30, 2024Hindi

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Theres no harassment. Still i want to resign as m not able to handle

Ans: Hello Mr.Sandeep

Resignation is a personal choice.

Some factors that one may consider before resigning

- do you have alternate job
- do you have atleast 1 year corpus to take care of running expenses and also some money for medical and other emergencies

Basis these two factors you may consider resignation options

All the best

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Question by Manisha - Nov 13, 2024Hindi

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How i earn money from home

Ans: Hello

Please search for opportunities on various freelancing and remote working websites

All the best

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Asked by Anonymous - Sep 30, 2024Hindi

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I am aged 49 with a 27 year career in IT - 21.5 years as individual contributor and rest in leadership role. In my last employment, I was asked to go after successfully executing a project; later on, I found that they hired me just for that project only. For the last 4 months, I have been applying for jobs but it looks like that my age goes against me. I have completed a four month course in AIML, learning new programming languages and keeping myself abreast with the latest trends. The differentiating aspect of my leadership is being hands-on; while the team gains confidence, my peers and leaders feel that I am being too indulgent. In some of the interviews that really went well, I was rejected as my technical capabilities seems to have threatened the incumbents. I have achieved the financial freedom and doesn't require a salary to keep the kitchen fires buring but I crave an engagement to retain my knowledge. Please guide

Ans: Hello

As you want to work, suggest you keep exploring opportunities.

Since you have achieved financial freedom, you may consider freelance assignments or even project based assignments, this will ensure you are working and at the same time bring varied experiences.

All the best

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Workplace Expert - Answered on Jan 27, 2025

Asked by Anonymous - Sep 24, 2024Hindi

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Hello Sir, Have a wonderful day, I kindly request you to please help me and guide me how to get a Remote jobs in Finance and Accounts field . I have 2.5 years of full time experience as Finance Executive but I have 2+ years of career gap I have . I am in very much trouble getting a job tried every thing from LinkedIn,indeed to naukri not able to get a good job kindly request you to please give guidance. Thanks and Regards.

Ans: Hello

Here are some ways to get remote jobs
- Search on the various freelancing websites that offer remote jobs
- Talk to friends and family
- Talk to your associates in professional world.

All the best

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Workplace Expert - Answered on Jan 27, 2025

Asked by Anonymous - Dec 08, 2024Hindi

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Hello, I am currently working as Counselor in Study Abroad Consultancy. My salary is not that great. Currently I am happy with my job as it's close to my house. Now I am looking forward to raise in my salary significantly. I want your advice. I want to ask should I look for a remote job i.e work from home that will pay me well, give good work experience and have work life balance.

Ans: Hello

Well it all depends...upon

- Your current age
- Your present responsibilities: family, kids education
- Your current financial corpus
- Your priorities: Career growth, stability

Basis above you may assess and evaluate.

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Question by Mrutyunjaya - Jan 06, 2025Hindi

Career

I have been working with a company since 2011 & it is almost 13 years , hence getting challenges in Job interview . Could you support how can I response if interviewer ask why you want to left your job now when you associated with a company since more than 13 years

Ans: Dear Mr.Mrutunjaya

Congratulations on your long stint.

I would suggest instead of saying things that would be please the interviewer, state things that you believe in.

It could be any or all of the following.

1. Explore newer opportunities
2. Expand job role
3. Take up challenging assignments
4. Come out of the comfort zone

See more questions »

DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

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