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Digital Marketing Beginner - Seeking Skills and Certifications for Growth?

Nayagam P

Nayagam P P  |4408 Answers  |Ask -

Career Counsellor - Answered on Nov 27, 2024

Nayagam is a certified career counsellor and the founder of EduJob360.
He started his career as an HR professional and has over 10 years of experience in tutoring and mentoring students from Classes 8 to 12, helping them choose the right stream, course and college/university.
He also counsels students on how to prepare for entrance exams for getting admission into reputed universities /colleges for their graduate/postgraduate courses.
He has guided both fresh graduates and experienced professionals on how to write a resume, how to prepare for job interviews and how to negotiate their salary when joining a new job.
Nayagam has published an eBook, Professional Resume Writing Without Googling.
He has a postgraduate degree in human resources from Bhartiya Vidya Bhavan, Delhi, a postgraduate diploma in labour law from Madras University, a postgraduate diploma in school counselling from Symbiosis, Pune, and a certification in child psychology from Counsel India.
He has also completed his master’s degree in career counselling from ICCC-Mindler and Counsel, India.
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Adborn Question by Adborn on Nov 27, 2024Hindi
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Career

What are the essential skills and certifications required to start and grow a successful career in digital marketing?

Ans: Digital marketing calls for technical knowledge including content marketing, social media management, email marketing, web analytics, simple coding, SEO and SEM. Some value added abilities including creative ones like copywriting, narrative, design, and multimedia creation will help you get further. Additionally among your analytical abilities should be A/B testing and data-driven decision-making. Besides, you should have interpersonal abilities involving client and vendor negotiation and communication. Based on the course duration, course curriculum and your fee affordability, you can try for key certifications from Google Digital Garage, HubSpot Academy, Google Ads, SEMRush SEO Toolkit, Google Analytics Individual Qualification, Meta Facebook Blueprint Certification, Twitter Flight School, Mailchimp Academy Certification, and Coursera Digital Marketing Specialization (any one or two of these, depending on the duration). All the BEST for Your Prosperous Future.

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Mayank

Mayank Kumar  |193 Answers  |Ask -

Education Expert - Answered on Jan 23, 2023

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Hi Mayank I am a 32 yr old professional from Mumbai. I have a commerce degree and 8 years of work experience in sales and marketing. I want to move to digital marketing. Can you please guide me about the courses I can pursue and the scope of career. My current CTC is 10LPA
Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

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Career

Career Coach  |49 Answers  |Ask -

Workplace Expert - Answered on Jan 19, 2024

Asked by Anonymous - Jan 18, 2024Hindi
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Career
I am interested in digital marketing. What should I do to start a career in digital marketing? What is the scope in terms of jobs and salary?
Ans: Starting a career in digital marketing can be exciting, as it is a dynamic and evolving field with a wide range of opportunities. Here are some steps you can take to begin your journey in digital marketing:

1. Educate Yourself:
- Learn the basics of digital marketing, including key concepts such as SEO, social media marketing, content marketing, email marketing, and paid advertising.
- There are numerous online courses, certifications, and resources available. Platforms like HubSpot Academy, Google Digital Garage, and LinkedIn Learning offer valuable courses.

2. Build a Strong Online Presence:
- Create profiles on professional networking platforms like LinkedIn. Highlight your skills and any relevant coursework or certifications.
- Start a personal blog or contribute to existing blogs to showcase your knowledge and passion for digital marketing.

3. Gain Practical Experience:
- Apply your knowledge through real-world projects. This could involve managing social media accounts, creating content, or running small ad campaigns.
- Internships or entry-level positions can provide hands-on experience and exposure to different aspects of digital marketing.

4. Specialize in a Niche:
- Consider specializing in a specific area of digital marketing that aligns with your interests and strengths. Specializations could include SEO, social media management, email marketing, or content creation.

5. Build a Portfolio:
- Document your projects and achievements in a portfolio. This can be a powerful tool when applying for jobs, as it demonstrates your practical skills and experience.

6. Stay Updated:
- Digital marketing is constantly evolving, so stay informed about industry trends, tools, and best practices. Follow reputable blogs, attend webinars, and participate in relevant online communities.

In terms of job opportunities and salary, the scope for digital marketing professionals is quite vast. Here are some common roles in digital marketing:

1. Digital Marketing Specialist/Coordinator
2. Social Media Manager
3. Content Marketing Manager
4. SEO Specialist/Analyst
5. Email Marketing Specialist
6. Digital Marketing Manager
7. PPC (Pay-Per-Click) Specialist
8. Analytics Manager

Salaries can vary based on factors such as experience, location, and the specific role. Entry-level positions may start at a lower range, but as you gain experience and expertise, salaries tend to increase. On average, digital marketing professionals can earn competitive salaries, and there is often room for growth and advancement within the field. Keep in mind that the digital marketing landscape is diverse, and opportunities exist within companies, agencies, and as freelancers.

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Milind

Milind Vadjikar  |1152 Answers  |Ask -

Insurance, Stocks, MF, PF Expert - Answered on Apr 04, 2025

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Sir, Age: 26 Subject: NPS ( National Pension Scheme) Scheme Choice : LC 75 ( Aggressive Auto Choice) Tier : Tier 1 Pension Fund: ICICI Prudential Pension Fund Current value of scheme : Rs. 57927/- Investing Rs. 5600/- on a monthly basis My goals: Want my portfolio to beat inflation and provide a pension of Rs. 1 lakh monthly ( in hopes that beating inflation value of Rs. 1 lakh does not decrease over time) Time horizon : 34 years Questions: 1. Sir will my NPS scheme beat inflation? 2. Is the Pension Fund ( ICICI Prudential) a good choice or should I shift? 3. Will one lakh pension after 34 years be enough to support my lifestyle? (Assuming that everything pans out smoothly) 4. Judging by today's tax law income up to 12 lakh p.a. is non taxable, will I be taxed on my pension still if the law remains as is? (Hypothetical question) My details : 1.Unmarried, never planning on marriage or kids ever. 2.Current utility bills amount to Rs. 15,000 per month 3. Other expenses Rs. 5-7k per month. 4. I have other investments too, but I want to know if I can rely on NPS in old age or not. With this information alone, is retirement with NPS feasible?
Ans: Hello;

Your current expenses add upto 22 K per month.

After 34 years this amount will be 1.6 L per month considering 6% inflation.

This would need a corpus of 5-6 Cr.

Your current investment would fetch you around 1.2 Cr which is quite low.

You need to invest minimum 25 K per month in NPS to expect 5 Cr+ corpus build after 34 years. (A modest 8% return considered from NPS)

Also you may shift from Auto choice to Active choice so as to ensure 75% allocation to equity upto 50 age.(In Auto choice after 35 age equity allocation is tapered down).

You are allowed to have different fund managers for different asset classes based on their performance in respective category.

Current fund manager looks okay however you need to review performance every year.

For generating retirement corpus it is better to have 2-3 investment avenues rather then a single one.

A mix of EPF/PPF, NPS and MFs should be more appropriate.

Best wishes;

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