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Digital Marketing Beginner - Seeking Skills and Certifications for Growth?

Nayagam P

Nayagam P P  |3935 Answers  |Ask -

Career Counsellor - Answered on Nov 27, 2024

Nayagam is a certified career counsellor and the founder of EduJob360.
He started his career as an HR professional and has over 10 years of experience in tutoring and mentoring students from Classes 8 to 12, helping them choose the right stream, course and college/university.
He also counsels students on how to prepare for entrance exams for getting admission into reputed universities /colleges for their graduate/postgraduate courses.
He has guided both fresh graduates and experienced professionals on how to write a resume, how to prepare for job interviews and how to negotiate their salary when joining a new job.
Nayagam has published an eBook, Professional Resume Writing Without Googling.
He has a postgraduate degree in human resources from Bhartiya Vidya Bhavan, Delhi, a postgraduate diploma in labour law from Madras University, a postgraduate diploma in school counselling from Symbiosis, Pune, and a certification in child psychology from Counsel India.
He has also completed his master’s degree in career counselling from ICCC-Mindler and Counsel, India.
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Adborn Question by Adborn on Nov 27, 2024Hindi
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Career

What are the essential skills and certifications required to start and grow a successful career in digital marketing?

Ans: Digital marketing calls for technical knowledge including content marketing, social media management, email marketing, web analytics, simple coding, SEO and SEM. Some value added abilities including creative ones like copywriting, narrative, design, and multimedia creation will help you get further. Additionally among your analytical abilities should be A/B testing and data-driven decision-making. Besides, you should have interpersonal abilities involving client and vendor negotiation and communication. Based on the course duration, course curriculum and your fee affordability, you can try for key certifications from Google Digital Garage, HubSpot Academy, Google Ads, SEMRush SEO Toolkit, Google Analytics Individual Qualification, Meta Facebook Blueprint Certification, Twitter Flight School, Mailchimp Academy Certification, and Coursera Digital Marketing Specialization (any one or two of these, depending on the duration). All the BEST for Your Prosperous Future.

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Mayank

Mayank Kumar  | Answer  |Ask -

Education Expert - Answered on Jan 23, 2023

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Hi Mayank I am a 32 yr old professional from Mumbai. I have a commerce degree and 8 years of work experience in sales and marketing. I want to move to digital marketing. Can you please guide me about the courses I can pursue and the scope of career. My current CTC is 10LPA
Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

..Read more

Career

Career Coach  |48 Answers  |Ask -

Workplace Expert - Answered on Jan 19, 2024

Asked by Anonymous - Jan 18, 2024Hindi
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Career
I am interested in digital marketing. What should I do to start a career in digital marketing? What is the scope in terms of jobs and salary?
Ans: Starting a career in digital marketing can be exciting, as it is a dynamic and evolving field with a wide range of opportunities. Here are some steps you can take to begin your journey in digital marketing:

1. Educate Yourself:
- Learn the basics of digital marketing, including key concepts such as SEO, social media marketing, content marketing, email marketing, and paid advertising.
- There are numerous online courses, certifications, and resources available. Platforms like HubSpot Academy, Google Digital Garage, and LinkedIn Learning offer valuable courses.

2. Build a Strong Online Presence:
- Create profiles on professional networking platforms like LinkedIn. Highlight your skills and any relevant coursework or certifications.
- Start a personal blog or contribute to existing blogs to showcase your knowledge and passion for digital marketing.

3. Gain Practical Experience:
- Apply your knowledge through real-world projects. This could involve managing social media accounts, creating content, or running small ad campaigns.
- Internships or entry-level positions can provide hands-on experience and exposure to different aspects of digital marketing.

4. Specialize in a Niche:
- Consider specializing in a specific area of digital marketing that aligns with your interests and strengths. Specializations could include SEO, social media management, email marketing, or content creation.

5. Build a Portfolio:
- Document your projects and achievements in a portfolio. This can be a powerful tool when applying for jobs, as it demonstrates your practical skills and experience.

6. Stay Updated:
- Digital marketing is constantly evolving, so stay informed about industry trends, tools, and best practices. Follow reputable blogs, attend webinars, and participate in relevant online communities.

In terms of job opportunities and salary, the scope for digital marketing professionals is quite vast. Here are some common roles in digital marketing:

1. Digital Marketing Specialist/Coordinator
2. Social Media Manager
3. Content Marketing Manager
4. SEO Specialist/Analyst
5. Email Marketing Specialist
6. Digital Marketing Manager
7. PPC (Pay-Per-Click) Specialist
8. Analytics Manager

Salaries can vary based on factors such as experience, location, and the specific role. Entry-level positions may start at a lower range, but as you gain experience and expertise, salaries tend to increase. On average, digital marketing professionals can earn competitive salaries, and there is often room for growth and advancement within the field. Keep in mind that the digital marketing landscape is diverse, and opportunities exist within companies, agencies, and as freelancers.

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Nayagam P

Nayagam P P  |3935 Answers  |Ask -

Career Counsellor - Answered on Nov 27, 2024

Ramalingam

Ramalingam Kalirajan  |7163 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Nov 27, 2024

Asked by Anonymous - Nov 27, 2024Hindi
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Money
Hi, sir I am a an 30 year old (single) engineer working with a MNC in Chennai, unfortunately till this day i haven't had any savings at all for my future (retirement, other short term or long term goals). Currently my take home salary after EPF and parental insurance is 53k ( EPF is about 4900/month - employee+employer) i haven't opted for Corporate NPS but is provided by the company without any additional contribution from company. I have company health insurance policy and have planned to take my own health insurance and term insurance plan. Adding to above I have zero emergency fund with me. How should I proceed with my investments?
Ans: You have taken the first step by recognising the need to plan. It’s essential to appreciate your intention to secure your financial future. Let’s look at how you can proceed to achieve your short-term and long-term goals.

Your current take-home salary is Rs 53,000, and your EPF contribution is Rs 4,900. However, you lack savings, investments, and an emergency fund. Here's a step-by-step strategy:

Build an Emergency Fund
Set aside funds to cover at least six months' expenses.

Start by saving 10-15% of your salary monthly into a high-interest savings account.

Use Recurring Deposits or Liquid Mutual Funds to maintain this fund for emergencies.

Secure Yourself with Insurance
Health insurance: Maintain your company health policy but add a personal health policy. Choose a policy offering a sum insured of Rs 10-15 lakh.

Term insurance: Buy a term plan covering 10-15 times your annual income. Keep the policy simple and avoid investment-linked insurance.

Budget Your Income
Allocate your income carefully for expenses, savings, and investments.

Use the 50-30-20 rule: 50% for needs, 30% for wants, and 20% for savings and investments.

Avoid unnecessary expenses to increase your saving capacity.

Start Investing Gradually
Short-term goals (1-5 years): Invest in debt funds or recurring deposits. Debt mutual funds are good for stable returns.

Long-term goals (5+ years): Invest in equity mutual funds for higher returns. Choose actively managed funds with consistent performance.

Avoid index funds. Actively managed funds have a better potential for higher returns through professional fund management.

Retirement Planning
Utilise the EPF for retirement. Your current contribution will grow over time with compounding.

Consider investing in diversified equity mutual funds for additional retirement savings.

Corporate NPS: You can explore NPS for its tax-saving benefits. However, don’t rely solely on it for retirement.

Tax-Saving Investments
Use Section 80C to save taxes up to Rs 1.5 lakh.

EPF, PPF, ELSS mutual funds, and life insurance premiums can qualify under this section.

Opt for ELSS funds for tax saving and wealth creation.

Review Existing Expenses
Evaluate and minimise unnecessary expenditures.

Avoid loans for discretionary spending like vacations or gadgets.

Advantages of Using a Certified Financial Planner
A CFP can help you plan holistically and ensure you stick to your goals.

They provide tailored strategies, ensuring proper fund allocation and monitoring.

Invest through a Mutual Fund Distributor with CFP credentials to access professional advice.

Key Steps for Discipline
Automate investments through SIPs in mutual funds.

Track your monthly budget and investment progress regularly.

Avoid direct funds. Regular funds offer professional guidance and fund distributor support.

Tax Implications
For equity mutual funds, LTCG above Rs 1.25 lakh attracts 12.5% tax.

STCG on equity funds is taxed at 20%.

Debt fund gains are taxed as per your income slab. Consider these while investing.

Final Insights
You are in the right direction by seeking advice now. Build a solid foundation with savings, insurance, and investments. Take small steps toward financial independence.

Remain consistent with your investments, and review your financial plan annually.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,
www.holisticinvestment.in
https://www.youtube.com/@HolisticInvestment

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Mayank

Mayank Chandel  |1940 Answers  |Ask -

IIT-JEE, NEET-UG, SAT, CLAT, CA, CS Exam Expert - Answered on Nov 27, 2024

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Hello, i really have a serious issue regarding my studies as i am 24 yrs now and gave NEET 4times and i am still preparing for nxt year 2025 but at the back of my mind i am really tensed what if the same thing repeats in the neet 2025 also like paper leak and all, So now i am confused that should i take a full drop or partial drop. The mental pressure is really hitting hard and also its almost been 4years that i am still 12th pass only and my classmates have already completed their college and some are flight attendant and earning well, So this all things just hits so hard and also the hope in parents eyes as my father is already proud that i studied science so i would definitely become doctor. I wasted a lot of money in pg and coaching (fastrack) and this all things are hitting so hard that i really feel sad and have no ways to go.
Ans: Hi Bhima
I must say you have got perseverance & I appreciate your parent's trust in you. You have already appeared multiple times and you are going to appear again in 2025. By the time you will be 25 years old. They say there is no age to learn. But after getting admission you need another 10 years to practice as a qualified specialist. Make sure you take admission in the next session.

If higher cutoff & high fees of private colleges are an issue for you, then try exploring the MBBS abroad option, I can help with that too. Since NEXT is compulsory for Indian & Foreign graduates too it won't make a difference if you study in India or Abroad.

For time forget all the societal pressure and give your 100% and make your parents proud.

...Read more

Ravi

Ravi Mittal  |439 Answers  |Ask -

Dating, Relationships Expert - Answered on Nov 27, 2024

Asked by Anonymous - Nov 26, 2024Hindi
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Relationship
Hi Ravi sir, I am 24 yrs old girl, currently pursuing MBA from a middle class family. I have a 5 yr relationship with my boyfriend. I love him very much. Don't want to loose him. Maybe he also love me. But the problem start few days ago when he suddenly confessed me that he visit red light area thrice at the first year of our relationship. From those initial days we are in a serious relationship and family involved in this. But we don't intimate but virtual intimacy was there. But this year in january we for first time got intimate and after 4 time of intimacy he confess me this that he physical one time and two time just visit their to see naked dance but failed due to some reason. Now He told me that he felt it will be cheating if he not told me this now. One side I am depressed and fear to loose him. He repetitively beg pardon from me and told that this was his peer pressure and now he mature enough to say no this.. Now he can't imagine his life without me. I don't want to loose him but can't forgive or forgot this. Now he repeatedly told me to marry him and proposed me romantically. He repeatedly want pardon from me . I love him very much that I want to forget all things and start from first again. But will it be right, if I easily forgive him than is he got much confidence to do this again?? I am depressed and confused. Pls help me . What will be right decision in this situation? Forgive him or not?
Ans: Dear Anonymous,
I understand how conflicted you must be feeling right now, and I am sorry that you are going through this. I wish I could tell you what would be the right thing to do, but it has to be your decision and yours alone. All I can suggest is to take a beat and not rush into deciding anything.

Take everything into consideration-
On the one hand, infidelity is indeed unacceptable in a relationship. But on the other, it was in the initial stage. He might not have been as serious about the relationship as you during those days. Nevertheless, the timing does not make his action justifiable. I suggest you have an open conversation and ask him why he felt the need to do this. Ask him if he did not consider your feelings. What's concerning is that he did not stop after the first time; he went back twice more. I am not judging his choice of location but the fact that he was in a committed relationship puts him in the wrong. Also, blaming it on peer pressure is inexcusable; this isn't something funny or trivial he did because his friends dared him to. Ask him to take accountability and understand that actions have consequences.

Take it one day at a time. Whatever you decide is okay. And if at any point you want to pick yourself over the relationship, I want you to understand that it is completely alright. You will feel like it's a selfish decision, but it isn't. Remember that. Please do what you need to help you heal from this.

Best Wishes.

...Read more

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