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Maxim Emmanuel  |305 Answers  |Ask -

Soft Skills Trainer - Answered on Mar 26, 2024

Maxim Emmanuel is the marketing director of Maxwill Zeus Expositions.
An alumnus of the Xavier Institute of Management and Research, Mumbai, Maxim has over 30 years of experience in training young professionals and corporate organisations on how to improve soft skills and build interpersonal relationships through effective communication.
He also works with students and job aspirants offering career guidance, preparing them for job interviews and group discussions and teaching them how to make effective presentations.... more
vijay Question by vijay on Oct 26, 2023Hindi

I am in the manufacturing of the Industrial Chemicals and Lubricants with a team of 7 people. We have 10-12 very good products. We are lacking in the Sales / marketing and therefore not able to achieve the desired growth. We have hired experienced sales people, retained them for a year but sales not picked up. How can i tackle it? Is Digital Marketing can help to grow ?

Ans: Interesting.. to know that, however sorry to say you got the wrong people.. Experienced Sales people are not marketing people that's where you went wrong.

The marketing strategy and USP for those 10-12 products need to be evolved, then the sales will happen ..you can't expect a fish to climb trees.. So the way to tackle it. Get a Master Marketer to do the job... Now.. Digital Marketing ..is only a Medium..Like using any other media, print, outdoor, electronic Sorry to say it's not Core Marketing.. However if you have the inclination to make it big.. Happy to assist!

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Harsh Bharwani  |56 Answers  |Ask -

Entrepreneurship Expert - Answered on Oct 19, 2023

Asked by Anonymous - Aug 20, 2023Hindi
I have been trying to scale my Digital Marketing and Advertising Agency since 2 years. but i am still not able to touch 1 lakh a month consistently. I know where i am going wrong, its the sales mostly. Please suggest me a way off how to a get a proper sales channel to get clients , how to manage funds for sales channels, and maybe some channels you can suggest.?
Ans: The different sales channels include traditional and modern marketplaces, retail and wholesale, and your own online store. All of these channels have their own pros and cons to take into account when choosing the right channels for your business.
Ecommerce is any transaction that is completed online. For example, when you buy clothes from your favorite online store, that is ecommerce. Every time you order food from a delivery app like Doordash or Postmates, that is also e-commerce. Ecommerce is a huge market, worth over $5 trillion, and it’s expected to make up 24.5% of global sales by 2025.
Lower startup costs, since you won’t have to pay for a physical storefront.
Can sell internationally and 24/7, as long as your website is active.
You can collect customer data to help you figure out what your target market wants.
Problems in your distribution channel may cause the end of customer relationships.
Might have higher return rates because customers can’t try before buying products.
Direct sales in brick-and-mortar stores is still more popular despite ecommerce’s rising popularity.
Traditional marketplaces
Amazon, Etsy, eBay, Walmart Marketplace, and Google Shopping are examples of traditional marketplaces. These channels feature a wide range of product offerings and, for the most part, customers search by the product they’d like to buy rather than the brand they’d like to purchase it from.
While traditional marketplaces come with a preexisting customer base, these platforms require you to give up control of customer service and fulfillment speeds, and to compete on margins.
You get your products in front of the existing customer base of those marketplaces.
You can use their distributors and marketing channels already in place.
Being part of a traditional marketplace can give you legitimacy in the eyes of your target market.
Indirect sales mean you have to pay a commission for every sale made using a traditional marketplace, and those commissions can change.
Marketplaces can have really strict terms and conditions for how you communicate and represent yourself in their stores.
There might be a lot of different brands selling similar products in these stores, so it may be hard to find a way to stand out.
Modern marketplaces
Modern marketplaces are content-driven platforms that enable commerce. This includes social media channels like Instagram, TikTok, Facebook, and Pinterest. It also includes places like Spotify. One of the reasons these modern marketplaces are so successful as sales channels is because buyers are already there. Adding a Buy button allows you to meet buyers where they are.
There are apps that can help you track various metrics on your social media platforms to help you optimize your posts and reach.
You can collaborate with other brands and influencers to cross-sell and cross promote.
Most social media platforms have useful templates you can use for your ads and store.
Customer support can be instantaneous on social media.
You constantly need to create content to stay visible.
You need to be vigilant against any negative feedback or trolls.
If a social media site goes down or your account is hacked that could really affect your business.
The retail channel includes both permanent and pop-up shops, like a short-term rental in a mall, a booth at a craft fair, or a stall at a local farmers market. Retail channels provide the opportunity for you to build relationships with your customers in person and get real-time feedback. Retail is a powerful piece of the modern commerce playbook.
You get face-to-face contact with your customers
Cut out the middlemen and get products straight into the hands of your customers.
The sales process is direct and ends with you having payment in hand at the end of the sale.
May have added cost of hiring sales team (sales reps, sales manager, customer support team).
Can be expensive paying for overhead on brick-and-mortar shop.
Dealing with interpersonal issues with staff and customers.
Wholesale involves selling your products to other businesses who then retail them. Some businesses choose to make wholesale their only sales channel; others use wholesaling as one leg of an omnichannel sales strategy. Wholesale is a great way to move a lot of inventory at once.

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Nayagam P P  |2231 Answers  |Ask -

Career Counsellor - Answered on Jul 21, 2024

Asked by Anonymous - Jul 20, 2024Hindi
Sir, i have completed my bachelors (BCA) in India in an engineering college and wishes to pursue my masters in a foreign country.My family is'nt well off so iam looking into schlorships.can you suggest some courses with good scope. Also which countries are best for IT field that provide great schlorship oppurtunities.
Ans: As far as Scholarships for Abroad Universities are concerned, you should have good scores from the entrance tests (whichever will be applicable according to the University's admission criteria), good past academic records, your extra and co-curricular activities, additional certifications, your Statement of Purpose (SOP), Letter of Recommendation etc. Those who have gained work experience of a minimum 2-3 years after graduation get preference in admission.

And most of the Universities do not provide 100% scholarships. You will have to bear some expenses (depends upon which University / College you get admission into & what all expenses only it will cover?) .

As you have mentioned that your parents NOT well-off financially, it is suggested to work for 2-3 years, earn some money and also gain work experience, then go for further education abroad.

Before approaching any Professional Abroad Education Consultant, do a thorough research about the Countries/Universities/Programs, shortlist those which you think will be most suitable, apply to 5-6 top Univerities offering Scholarships and finalize one best University/College for you.

All the BEST for Your Bright Future.

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