I am in the manufacturing of the Industrial Chemicals and Lubricants with a team of 7 people. We have 10-12 very good products. We are lacking in the Sales / marketing and therefore not able to achieve the desired growth. We have hired experienced sales people, retained them for a year but sales not picked up.
How can i tackle it? Is Digital Marketing can help to grow ?
Ans: Interesting.. to know that, however sorry to say you got the wrong people.. Experienced Sales people are not marketing people that's where you went wrong.
The marketing strategy and USP for those 10-12 products need to be evolved, then the sales will happen ..you can't expect a fish to climb trees.. So the way to tackle it. Get a Master Marketer to do the job... Now.. Digital Marketing ..is only a Medium..Like using any other media, print, outdoor, electronic Sorry to say it's not Core Marketing.. However if you have the inclination to make it big.. Happy to assist!