Home > Career > Question
Need Expert Advice?Our Gurus Can Help

Starting Over in Digital Marketing at 37?

Maxim

Maxim Emmanuel  |380 Answers  |Ask -

Soft Skills Trainer - Answered on Jul 11, 2024

Maxim Emmanuel is the marketing director of Maxwill Zeus Expositions.
An alumnus of the Xavier Institute of Management and Research, Mumbai, Maxim has over 30 years of experience in training young professionals and corporate organisations on how to improve soft skills and build interpersonal relationships through effective communication.
He also works with students and job aspirants offering career guidance, preparing them for job interviews and group discussions and teaching them how to make effective presentations.... more
Asked by Anonymous - May 20, 2024Hindi
Listen
Career

I am 37 and I am struggling to start working afresh in digital marketing as I has a 7 year career and 7 year business in last 14 years. Now I am exhausted often confused even more often and feel like lost since I have shifted from pune to Dehradun.

Ans: I understand the quagmire you are in, realise your frustration.
Is your business in Pune or now in Dehradun.

The sense of exhaustion is because you are mentally tired.
You are not the first and won't be the last,to be confused and lost.

Now, here's a quick suggestion, a ray of sunshine, digital marketing is actually full in demand.
I believe you have not been approaching the right business avenues.

In that case !?

If you do need further professional advice happy to assist
https://m.me/maxim.emmanuel.2024
Career

You may like to see similar questions and answers below

Mayank

Mayank Kumar  |193 Answers  |Ask -

Education Expert - Answered on Jan 23, 2023

Listen
Career
Hi Mayank I am a 32 yr old professional from Mumbai. I have a commerce degree and 8 years of work experience in sales and marketing. I want to move to digital marketing. Can you please guide me about the courses I can pursue and the scope of career. My current CTC is 10LPA
Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

..Read more

Abhishek

Abhishek Shah  |76 Answers  |Ask -

HR Expert - Answered on Apr 20, 2023

Listen
Career
Hello, I am 48 and working since 1996. Have worked with Airtel for 11 plus years and also earlier with Hutch and TTSL....majorly into telecom in my total work exp, rose to a DGM level in 2010 at Airtel with a v good CTC but had to leave them in 2017 as Jio the market disruptor had entered and no suitable role was left for me. Am an MBA in marketing and having solid work exp but somehow have not managed to land up a proper job till now ....the pandemic and the lockdown did not help at all !!! Kindly guide me and advice on how can I reboot my career. Thanks a ton, Ani
Ans: Hello Ani,

Based on your experience and education, you have a strong background in the telecom industry. However, I understand that you are facing challenges in rebooting your career.

To start, I suggest updating your resume and LinkedIn profile to showcase your skills and accomplishments in the telecom industry. Highlight your experience in leadership, marketing, and any notable achievements during your tenure with Airtel, Hutch, and TTSL.

Next, consider reaching out to your professional network and former colleagues to explore potential job opportunities in the telecom industry. This could involve attending industry events, participating in online forums and discussion groups, and reaching out to recruiters who specialize in your field.

In addition, you may want to consider expanding your skills and knowledge by taking online courses, attending workshops, or pursuing additional certifications. This can help you stay up-to-date with the latest trends and technologies in the telecom industry and make you a more competitive candidate for job opportunities.

Lastly, it's important to remain optimistic and persistent in your job search. The pandemic has impacted many industries, but the telecom industry remains a vital part of our modern economy. With your experience and education, you have valuable skills to offer potential employers. Keep networking, building your skills, and staying up-to-date with industry trends, and I'm confident you will find a suitable role that meets your expectations.

All the best!

Regards,
Abhishek

..Read more

R P

R P Yadav  |304 Answers  |Ask -

HR, Workspace Expert - Answered on Jan 30, 2024

Listen
Career
Hello Sir, I have started my career with Pharma sales. I worked in this segment for two years. After that I joined news paper industry. I worked here in advertisement operations department from last 12 years. But now I want to change this industry due to less career opportunities in this area. Now I am thinking of joining digital marketing courses. Does this course will help in finding new career opportunities and my previous experience will help to get good package.
Ans: Hello! I understand that you are looking to switch your career from advertisement operations to digital marketing. Digital marketing is a rapidly growing field with a lot of opportunities. According to a report by Statista, global digital ad spending in 2021 was $521.02 billion and is projected to reach $876.1 billion by 20261. Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field.

Your previous experience in sales and advertisement operations can be an asset in the digital marketing industry. Here are some career options that you can consider:

Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products or services. You will work closely with other teams to ensure that the marketing campaigns are effective and meet the business objectives.

Social Media Manager: As a social media manager, you will be responsible for managing social media accounts and creating content that engages the audience. You will also be responsible for analyzing the performance of social media campaigns and making recommendations for improvement.

SEO Specialist: As an SEO specialist, you will be responsible for optimizing websites to improve their search engine rankings. You will work closely with content creators and web developers to ensure that the website is optimized for search engines.

Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing content that promotes products or services. You will work closely with other teams to ensure that the content is aligned with the business objectives.

Email Marketing Manager: As an email marketing manager, you will be responsible for creating and managing email campaigns to promote products or services. You will work closely with other teams to ensure that the email campaigns are effective and meet the business objectives.

Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field. You can explore various courses available online and choose one that suits your needs and interests. I hope this helps you in your search for a fulfilling career. If you have any further questions or concerns, please let me know.

..Read more

Latest Questions
Ramalingam

Ramalingam Kalirajan  |6335 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Sep 19, 2024

Money
Hello sir, With your earlier suggestion to achieve 5Cr for retirement and my 3yr old son's education, I'm planning the following monthly investment ( apart from current Parag, Nippon and Mirae investment of 10L+ 10L in PPF): Son's Parag: 8 My Parag:10 Mirae nifty ev & new age:30 Quant Infra:15 Nifty500 Manufacturing:10 Small cap:10 Mid cap:10 NPS vatsalaya:5(giving 25L) Term plan of 3Cr:8K Monthly in-hand savings:15k Plz suggest if I'm over diversifying & suggestion for small and mid cap fund
Ans: You have a good balance between long-term goals, such as retirement and your son's education, with monthly investments across multiple funds.

Investing Rs 15,000 of monthly savings alongside current investments and having Rs 10 lakh each in Parag and PPF is commendable. This shows discipline in securing your financial future.

Portfolio Overview
Let’s assess the diversification of your portfolio:

Son's Parag: Rs 8,000/month
This could be a good long-term investment for your child's future.

Your Parag: Rs 10,000/month
This adds value to your retirement goal.

Mirae Nifty EV & New Age: Rs 30,000/month
Investing Rs 30,000 in a thematic fund is a bold move. However, ensure this is for the long-term, as sector-specific funds can be volatile.

Quant Infra: Rs 15,000/month
Infrastructure is a good bet for growth in India. However, similar to thematic funds, it can be cyclical.

Nifty500 Manufacturing: Rs 10,000/month
Manufacturing is an essential part of India’s growth story. Still, its performance can depend on broader economic factors.

Small Cap: Rs 10,000/month
Small caps provide high growth potential but come with higher volatility. Keep a horizon of at least 7-10 years.

Mid Cap: Rs 10,000/month
Mid-cap investments are good for growth, but they too require a longer horizon.

NPS Vatsalaya: Rs 5,000/month
A good addition for retirement, as it provides long-term benefits and pension security.

Term Plan of Rs 3 crore: Rs 8,000 premium
This is a necessary expense to ensure your family’s financial security in your absence.

Assessing Over-Diversification
While diversification reduces risk, too much of it can dilute returns. Your portfolio seems slightly over-diversified.

Consider reducing thematic exposure (Mirae Nifty EV & Quant Infra) as they make up a large portion of your investments.

It might be more beneficial to concentrate on core funds like small caps, mid caps, large caps, and a flexi-cap fund for diversification across market caps without the risks of being overly thematic.

Small Cap and Mid Cap Suggestions
For small cap funds, consider selecting ones with a consistent performance history and a good track record in handling market volatility.

For mid cap funds, those that have shown steady growth across different market conditions will be a safer bet for building long-term wealth.

Instead of focusing on individual scheme names, select funds with a solid investment team, strong processes, and consistent performance.

Direct vs Regular Funds
Switching to Direct Funds might seem like a good idea due to the lower expense ratio. However, this shift means losing the valuable guidance of a Certified Financial Planner (CFP) who can help you optimize your investments over time.

By sticking with Regular Funds through a professional MFD (Mutual Fund Distributor), you get personalized advice, monitoring of your investments, and support with tax-saving strategies. Regular funds also provide better handholding, which is crucial in volatile times.

Disadvantages of DIY Platforms
Platforms like MF Central or Zerodha may look attractive for their lower fees, but they have their drawbacks:

Complexity: Managing your portfolio without professional help can be complicated, especially when it comes to tracking performance, rebalancing, or adjusting investments based on changing goals.

Lack of Tax Optimization: Without professional guidance, you may not optimize for taxes, potentially losing out on gains.

No Personalized Advice: Unlike a Certified Financial Planner, DIY platforms will not provide you with tailored advice for your financial goals, leaving you to manage everything yourself.

Long-Term Return Expectations
Your current mutual funds are performing well, but you must be prepared for market volatility. While returns can be 20% in short-term spurts, a more realistic long-term average would be around 12-15%. This will help in planning more effectively for your goals like your son’s education and your retirement corpus of Rs 5 crore.

Final Insights
Your disciplined approach and allocation to mutual funds and NPS are excellent for long-term wealth building. However, fine-tuning your portfolio for better efficiency and consolidation will enhance your returns.

Review the Thematic Funds: Consider reducing your exposure to thematic funds like EV, infrastructure, and manufacturing. These sectors can be volatile and may require active monitoring.

Stick with Regular Funds through an MFD: While direct funds may seem appealing, sticking with regular funds and leveraging the expertise of a Certified Financial Planner ensures you won’t miss out on personalized advice and tax optimization.

Focus on Core Funds: Keep a balanced allocation towards small-cap, mid-cap, and large-cap funds to ensure you cover different market cycles and benefit from market growth.

Adjusting for Volatility: Remember that 20% returns might not be sustainable over the long term. It's safe to plan for 12-15% average returns for your financial goals.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,

www.holisticinvestment.in

...Read more

Ramalingam

Ramalingam Kalirajan  |6335 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Sep 19, 2024

Listen
Money
I have ~40L in my portfolio and all my MF`s are Regular funds since I have been investing thru ICICIDirect. Now I want to start investing into Direct funds since I realize that Direct funds have lower Expense ratio. So I want to invest thru MFcentral or Zeroda. Now, my quesiton is: Is it a good idea to cancel my existing MF`s (not redeeming) in ICICIDirect and start new direct SIP`s ? Will I be loosing compounding effect of my existing regular MF`s? I dont want to redeem the SIP`s since it will incurr large LTCG taxes
Ans: It may seem tempting to switch to Direct Funds for the lower expense ratio, but there are key factors to consider before making the switch.

Here are a few points in favor of continuing with Regular Funds through a Certified Financial Planner (CFP) or a professional Mutual Fund Distributor (MFD):

Value of Professional Advice
A professional MFD or CFP adds value by offering timely advice, portfolio reviews, and strategic changes based on market conditions and your financial goals. They help you stay focused on long-term plans and avoid emotional decisions.

Platforms like MF Central or Zerodha do not offer personalized advice. You’re left managing the complexities of your portfolio alone, which can be overwhelming and risky, especially during volatile markets.

Disadvantages of Direct Platforms
MF Central and Zerodha are DIY (Do-It-Yourself) platforms. While the lower expense ratio seems appealing, managing the portfolio on your own requires time, expertise, and market insight. Any wrong move could cost you more than you save in expense ratio.

MF Central is not user-friendly and does not offer real-time support for managing SIPs, rebalancing, or tracking your overall portfolio’s health.

Zerodha is a trading platform, but it doesn’t come with personalized advice. It lacks the long-term relationship benefits that an MFD or CFP provides, including goal-based planning and tax-efficient strategies.

Compounding Effect & Tax Implications
Cancelling your existing SIPs and switching to direct funds will not directly affect the compounding of your current investments. However, starting new SIPs in Direct Plans could lead to a disjointed investment strategy. You may also lose out on expert guidance that helps optimize the compounding effect through proper fund selection and market timing.

Switching to direct funds might seem cost-effective in the short run but could result in higher LTCG (Long Term Capital Gains) taxes if you later decide to rebalance your portfolio on your own without professional help.

Avoid Disruption
Switching platforms might disrupt your current portfolio management process like consolidated reports and capital gains tracking, which helps during tax filings. On DIY platforms, you will have to manage all of this yourself.

If you are not satisfied with ICICIDirect's services, you can always switch to another professional MFD or Certified Financial Planner (CFP). A good MFD will still provide the benefits of seamless portfolio management, including consolidated reports, capital gains tracking, and regular reviews, which are critical during tax filings and for keeping your investments aligned with your goals.

Final Thought
Instead of switching to direct plans, continue with Regular Plans through a professional MFD or CFP. The personalized advice you receive will often outweigh the slight difference in expense ratio. Regular reviews, goal setting, and rebalancing help ensure your portfolio remains aligned with your long-term objectives.

Making hasty decisions based on expense ratio alone can lead to missed opportunities and higher risks in the long run.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,

www.holisticinvestment.in

...Read more

DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

Close  

You haven't logged in yet. To ask a question, Please Log in below
Login

A verification OTP will be sent to this
Mobile Number / Email

Enter OTP
A 6 digit code has been sent to

Resend OTP in120seconds

Dear User, You have not registered yet. Please register by filling the fields below to get expert answers from our Gurus
Sign up

By signing up, you agree to our
Terms & Conditions and Privacy Policy

Already have an account?

Enter OTP
A 6 digit code has been sent to Mobile

Resend OTP in120seconds

x