Starting Over in Digital Marketing at 37?

Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

Ans: Hello Ani,

Based on your experience and education, you have a strong background in the telecom industry. However, I understand that you are facing challenges in rebooting your career.

To start, I suggest updating your resume and LinkedIn profile to showcase your skills and accomplishments in the telecom industry. Highlight your experience in leadership, marketing, and any notable achievements during your tenure with Airtel, Hutch, and TTSL.

Next, consider reaching out to your professional network and former colleagues to explore potential job opportunities in the telecom industry. This could involve attending industry events, participating in online forums and discussion groups, and reaching out to recruiters who specialize in your field.

In addition, you may want to consider expanding your skills and knowledge by taking online courses, attending workshops, or pursuing additional certifications. This can help you stay up-to-date with the latest trends and technologies in the telecom industry and make you a more competitive candidate for job opportunities.

Lastly, it's important to remain optimistic and persistent in your job search. The pandemic has impacted many industries, but the telecom industry remains a vital part of our modern economy. With your experience and education, you have valuable skills to offer potential employers. Keep networking, building your skills, and staying up-to-date with industry trends, and I'm confident you will find a suitable role that meets your expectations.

All the best!

Regards,
Abhishek

Ans: Digital marketing is a very growing field. You will certainly find work if you have the skill sets. Offer your services as a freelancer. Put your profile on websites like fiverr that help you get work. For the first 3-4 clients, dont haggle on money, just take what they agree to give you. Build your credentials. Once you have proven track record, you will get more work.

Ans: When you are looking for a job, check multiple sources. Linkedin is one of them. Check placement agencies, connect with your former colleagues, your friends, your batchmates from MBA college who themselves could be in decision making position. You may have to reskill yourself with some short courses. Simultaneously you could look at starting something on your own based on your interest. Could be investment advisory or some small business.