I am holding 100 shares of aarti industries @803 and 100 shares of allied digital services @121. Should I add some more to average OR exit at loss

Ans: Aarti Industries :
Degrowth in Revenue and Profit
Decline in Quarterly Net Profit with falling Profit Margin (YoY)
Declining Revenue every quarter for the past 3 quarters
Declining Net Cash Flow : Companies not able to generate net cash
Book Value Per Share deteriorating for last 2 years
Exit around 550

Allied Digital:
Growth in Net Profit with increasing Profit Margin (QoQ)
Growth in Quarterly Net Profit with increasing Profit Margin (YoY)
Company with Low Debt
Increasing Revenue every quarter for the past 2 quarters
Increasing profits every quarter for the past 2 quarters
Book Value per share Improving for last 2 years
Data is good the only problem is company not able to generate cash, watch closely and don't think so that you will get your 121 rate you can exit around 110-115

Disclaimer: Investments in securities are subject to market RISKS. Read all the related documents carefully before investing. The securities quoted are for illustration only and are not recommendatory. Registration granted by SEBI, membership of BASL and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.