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Mayank Kumar  |192 Answers  |Ask -

Education Expert - Answered on Feb 01, 2023

Mayank Kumar is the co-founder and managing director of upGrad, a higher EdTech company. With over 10 years of experience in the education sector, Kumar can offer guidance about degree courses, campus, job-linked and executive programmes and studying abroad.An MBA graduate from ISB Hyderabad, he holds a BTech in mechanical engineering from IIT Delhi.... more
Anonymous Question by Anonymous on Jan 26, 2023Hindi

Hi Mayank What are some of the skilling courses you would recommend for a media professional?

Ans: Hello Divya, Media is a multi-disciplinary domain and there's a lot of scope for professionals like you to thrive in a longer run! Today, the world of media is ever-changing and that's where Digital Marketing has a very strong role to play. It gives you a mathematical perspective to assess the success or failure. Depending upon your field of interest, a refresher or a long-format digital marketing course alongside your current job will help you build credibility in the market and amongst recruiters. Within Digital Marketing, know what role you are looking for; Social media and Content marketing, Performance marketer, Marketing Analytics, Branding and Communications, or PR etc. and accordingly, aim for the profile that has the closest overlap with your current role.
I would also recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. There are multiple platforms where you can find right certification or degree progarms for your own growth

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