Please suggest some reputed courses to pursue digital marketing as there are so many on internet that you get confused and even misled.

Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

Ans: You can go to YouTube & search for digital marketing courses. Many EdTech companies in India provide digital marketing webinars too oat a minimal cost for you to learn a short part of the course

Ans: Hello Arun,

When it comes to finding the best digital marketing course online, there are several factors to consider to ensure you make the right choice. Digital marketing is a dynamic and evolving field, so it's essential to choose a course that provides up-to-date and comprehensive content. Here are some key considerations for selecting the best online digital marketing course:

Course Content and Curriculum: Look for courses that cover a wide range of digital marketing topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click advertising (PPC), analytics, and more. Make sure the course aligns with your specific interests and career goals.

Instructor Expertise: Check the credentials and experience of the course instructors. Ideally, they should have a strong background in digital marketing, with practical experience in the industry. Look for courses taught by experts who are actively involved in the field.

Interactive Learning: Online courses should offer interactive elements such as quizzes, assignments, and hands-on projects to reinforce your learning. Practical application of digital marketing concepts is crucial for skill development.

Certification: Many online courses offer certificates upon completion. Consider courses that provide recognized certifications from reputable organizations or institutions, as these can add value to your resume.

Reviews and Testimonials: Research reviews and testimonials from previous students to gauge the course's quality and effectiveness. Look for honest feedback about the course content, instructors, and support.

Price and Accessibility: Consider your budget and the affordability of the course. While some high-quality courses may be more expensive, there are also many excellent free or low-cost options available. Additionally, ensure that the course is accessible and user-friendly.

Up-to-Date Content: Digital marketing trends and tools change rapidly. Ensure that the course content is regularly updated to reflect the latest industry developments and best practices.

Support and Community: Look for courses that offer support through forums, discussion boards, or direct access to instructors. A strong online community can be valuable for networking and problem-solving.

Flexibility: Consider your schedule and learning style. Some courses offer self-paced learning, while others follow a structured timeline. Choose a format that aligns with your preferences and availability.

Additional Resources: Check if the course provides supplementary resources such as ebooks, templates, or access to relevant tools and software.

To help you get started, here are a few reputable platforms known for offering high-quality digital marketing courses:

Coursera: Offers courses from universities and institutions around the world, including the Digital Marketing Specialization from the University of Illinois.

edX: Provides access to courses from top universities, including the Digital Marketing MicroMasters program from Curtin University.

Udemy: Offers a wide range of digital marketing courses, including options from industry experts.

HubSpot Academy: Provides free courses and certifications in inbound marketing, content marketing, and more.

Google Digital Garage: Offers free courses in various digital marketing topics, including Google Ads and Analytics.

Ultimately, the best digital marketing course for you will depend on your specific goals, budget, and learning preferences. Take the time to research and compare options to find the one that best fits your needs.

Regards,
Abhishek Shah