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Mayank

Mayank Rautela  | Answer  |Ask -

HR Expert - Answered on Jun 03, 2022

Mayank Rautela is the group chief human resources officer at Apollo Hospitals.
A management graduate from the Symbiosis Institute of Management Studies with a master's degree in labour laws from Pune University, Rautela has over 20 years of experience in general management, strategic human resources, global mergers and integrations and change management.... more
HR Question by HR on Jun 03, 2022Hindi
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Career

Hi Mayank.
We are a young, niche fashion company, in the sense that much of our staff is young and very active on social media.
We are also fairly new.
We make some unique fashion products and social media is a big part of our marketing strategy.
At the same time, our company does not have a clear social media policy.
We sent out feelers to get a sense of how the staff would feel about having one and they felt it would be an infringement on their freedom.
But you must have seen how things get unnecessarily blown out on social media so we do want to have some dos and don’ts as part of our company policy.
At the same time, we don’t want the staff to feel that we are muzzling them. We don’t want to kill their creativity.
At the same time, we are a bit worried about how what they say in their personal accounts may reflect on the company.
Could you guide us about how we could go about creating a good policy and implementing it?

Ans:

Companies do have social media policies to ensure employee productivity and also protect the image of the company on social media.

I would suggest you research online to find out more about the clauses of such a policy. Also look for a benchmark with competitive companies.

The challenge will be to strike a balance between creativity and some amount of discipline.

Not using personal social media during office hours could be one broad guideline. Ensuring that personal information is not shared on company social media handles could be another.

But, for you, the main objective would be to share clear communication with your employees about the intent of the policy.

Career

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My son is a huge fan of podcaster Ranveer Allahbadia. Initially, he came across as one of those dumb so called influencers, but some of his content on religion and politics have also been interesting. I recently came to know that my son has watched this controversial show called India's got Latent and now he is clearly defending the guy and the entire team. My son is 17, uses a shared smartphone and accesses internet on WiFi. I don't know if he even understands what he is watching and how it can shape opinions. His father wants me to keep a watch on his internet usage, which I am not too sure of. In a few months, he will be 18. How do you think I can talk to him and help him understand that social media to be taken with a pinch of salt?
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