Hi Mayank.
We are a young, niche fashion company, in the sense that much of our staff is young and very active on social media.
We are also fairly new.
We make some unique fashion products and social media is a big part of our marketing strategy.
At the same time, our company does not have a clear social media policy.
We sent out feelers to get a sense of how the staff would feel about having one and they felt it would be an infringement on their freedom.
But you must have seen how things get unnecessarily blown out on social media so we do want to have some dos and don’ts as part of our company policy.
At the same time, we don’t want the staff to feel that we are muzzling them. We don’t want to kill their creativity.
At the same time, we are a bit worried about how what they say in their personal accounts may reflect on the company.
Could you guide us about how we could go about creating a good policy and implementing it?
Ans: Companies do have social media policies to ensure employee productivity and also protect the image of the company on social media.
I would suggest you research online to find out more about the clauses of such a policy. Also look for a benchmark with competitive companies.
The challenge will be to strike a balance between creativity and some amount of discipline.
Not using personal social media during office hours could be one broad guideline. Ensuring that personal information is not shared on company social media handles could be another.
But, for you, the main objective would be to share clear communication with your employees about the intent of the policy.
