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Wife Staying At Parent's Place After Marriage: Seeking Advice

Anu

Anu Krishna  |1402 Answers  |Ask -

Relationships Expert, Mind Coach - Answered on Jul 27, 2024

Anu Krishna is a mind coach and relationship expert.
The co-founder of Unfear Changemakers LLP, she has received her neuro linguistic programming training from National Federation of NeuroLinguistic Programming, USA, and her energy work specialisation from the Institute for Inner Studies, Manila.
She is an executive member of the Indian Association of Adolescent Health.... more
Asked by Anonymous - Jul 27, 2024Hindi
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Relationship

Hi Anu, I am married for 3 years and having 1 year baby boy. My marriage was fixed at matrimony site. After registration my wife used to tell me that she will spent most of her time at her home with her father and mother which is only 5 km within my home. After marriage she used to stay at her father's house almost 9 months in a year and only 2-3 months intermittent break she used to visit my house. She used to made me buy expensive washing machine and other house hold items inspite of having one already there, keep Cooking maid etc. When most of the time she is not staying with me I feel these are all my money wastage. Now she is forcing me to keep all time maid. My salary is only 50k , how can I manage all these expenses and her demand and even after meeting all these she is not staying with me and used to spent all the time at her father's flat. When I say to stay with me she used to give lot of excuses, She and both her parents had visited multiple times in my house before marriage and well aware that my kitchen setup is at first floor and not on second floor and other house hold arrangement. She used to take my baby boy with her for long period of time like 5-6 months and then come for 2-3 weeks and then again went away. We feel we are going distant apart and thinking to drag her and family in Magistrate court to seek right to conjugal life and her directly in court whether she would like to stay with me in my house or at father's place. Needless to say I used to bear all her expenses even she is staying at her father's house and I am staying alone and leading batchelor life. Please suggest.

Ans: Dear Anonymous,
Clearly your wife and her parents have not understood that marriage means staying together under the same roof as a couple and going through the highs and lows that come along the way.
If your wife intends to come to live in your home like it's a PG, then ask her to bear half the cost of all that is being bought. Maybe then that will drive sense inside of her.
On the other hand, what is the reason that she is so unwilling to stay longer periods with you? Have you tried to ask her this? I can only suggest:
- ask a two elder family members from both sides to step in and intervene
- go for couples therapy which will help both of you focus on the marriage as husband and wife

This can be a start point and then you can evaluate based on how things turn out...

All the best!
Anu Krishna
Mind Coach|NLP Trainer|Author
Drop in: www.unfear.io
Reach me: Facebook: anukrish07/ AND LinkedIn: anukrishna-joyofserving/
Asked on - Jul 27, 2024 | Answered on Aug 21, 2024
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To answer your questions - 1. My wife is giving various excuses saying kitchen is in 1st floor and not on 2nd floor. I kept cooking maid though who used to carry all lunch from 1st floor to second floor. On dinner I used to carry food for her. Now her demand is to keep all time Aya or maid the cost I couldn't simply bear. Every time she used to give various excuses to go to her father's house Both my sister and my uncle talked to her father and family, but seems her mother has a full support on this and her father is mum and they don't listen to my problem at all. I used to serve tea, breakfast to my wife before going to office since she can't come downstairs on first floor. My sister and her husband tried to communicate my wife's parent, but she refused to listen to them I don't think couples therapy will work because my wife will not ready to hear any solution. Only thing I guess is to summon her and her family to court and ask her whether she is willing to stay with me or with father.
Ans: Dear Anonymous,
My suggestions were merely trying to enable the two of you to work on your marriage. If you feel that by using force, this may work, you should know that things can get worse from thereon...Be careful about how you achieve what you set out to achieve...Of course, I do understand the frustration of making all efforts and still not having your wife relent and align is really strange and funny.
My question still is: what is the reason that she is so unwilling to stay longer periods with you? Have you tried to ask her this?

All the best!
Anu Krishna
Mind Coach|NLP Trainer|Author
Drop in: www.unfear.io
Reach me: Facebook: anukrish07/ AND LinkedIn: anukrishna-joyofserving/

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Anu

Anu Krishna  |1402 Answers  |Ask -

Relationships Expert, Mind Coach - Answered on May 12, 2023

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Mam , I am married since 2000. I have a male child.My wife is a working lady doing Govt. service . Since 2017 I found her behavior towards me & my child has completely changed . She always used to tell lie .She has affair with one of her colleague . She is being completely supported by her family specifically her mother.Without my knowledge she borrowed around 10 lakhs from neighbors of my rented premise at high rate of interest. When the matter come to my knowledge I cleared 7 Lakhs taking loan from Bank . After that she took more loan & left me. Since then , I never inquired about her, never lodge FIR or apply for divorce.I tried to forget her. I have no affair or any mood for remarriage . Rather ,I took care of my child & after rigorous follow up & support , my son cleared NEET & continuing MBBS in Govt. college.My son is aware of everything.He also has no interest towards her mother. In the mean time she has cleared my bank loan & trying to come to me.For this she is pressurizing me.She has no changes.Please suggest what to do.I have no interest towards her.
Ans: Dear Chandra,
It is unfortunate that you have had to go through this. I am sure that you son also has been affected by all of this.
If I understand this correctly, is your wife attempting a reconciliation and wants to have her family back?
If you and your son have a clear decision on not wanting this, I suggest that the three of you meet and hear what she has to say.
Maybe she feels sorry for all that has happened. Hearing her will offer her some respite and also you can convey your decision on not getting back clearly in a respectful way.
Also, your son may or may not want to have a connection with his mother...but give that a chance as well and let them decide that...

All the best!

..Read more

Kanchan

Kanchan Rai  |442 Answers  |Ask -

Relationships Expert, Mind Coach - Answered on Oct 31, 2023

Asked by Anonymous - Oct 29, 2023Hindi
Relationship
Hi Ma'am, I am 36 years old and got married in the year 2014. I wanted to be in a joint family but my wife does not like it from the starting days itself. My parents used to stay with me periodically but not continuously. We have 2 boy children now. During my 1st boy child naming ceremony, my wife's family created issues and threatened me and my mother with bad words and forced for a separate family which i never agreed. After that issue, my wife never returned to my matrimonial home. After lot of efforts from my relatives, we joined back again. But the personal vengeance of my wife on my parents still continued. She used to misbehave with them some times like not listening to my mother's words and she never used to help my mother on all the house hold activities. My mother used to take care of all the household works. In the mean time we are blessed with 2nd boy. She stayed in my house during her second pregnancy, her preganancy well assisted by my mother and me both financially and emotionally. But i used to tell my wife to do very small houshold activities to make her physically well fit for her normal delivery but she took that suggession in a wring way and considered it as a torcher. During her ninth month of her pregnancy she went to her parents house to write a competitive exam but never returned back instead she continued to stay there and returning back to my home. So it has been more than two years now that she left me. During this time, i visited for her birthday, her father died, me and my parents visited his funeral, i visited my sons birthday. So i almost did all my efforts to bring back her to my home but she refused all my chances. So I filed a divorce case since i dont have any hope in my marriage life anymore. But i wanted to live with her since we have two children. Any suggestions/advices please.
Ans: I understand the complex and challenging situation you're facing in your marriage. It's clear that there have been significant conflicts and misunderstandings between you and your wife, and you've made attempts to resolve them. Here are some thoughts and advice from a counseling perspective:

Open Communication: Effective and empathetic communication is crucial. Encourage both you and your wife to express your feelings and concerns in a safe and non-confrontational manner. A counselor can help facilitate these discussions and ensure that both parties have a chance to be heard.
Professional Counseling: Seeking the help of a qualified marriage counselor or therapist is highly recommended. A counselor can provide a neutral perspective, offer strategies for conflict resolution, and help you both explore the underlying issues in your relationship.
Child-Centered Approach: As you have children, it's vital to prioritize their well-being. Regardless of the outcome, work together on a co-parenting plan that focuses on their emotional and psychological needs. A counselor can assist in creating a plan that ensures your children's stability and happiness.
Understanding and Empathy: Try to understand each other's perspectives, feelings, and needs. There seems to be a lack of understanding between you and your wife, and it's important to build empathy and find common ground.
Legal Matters: Consult with a family lawyer to fully understand your rights, responsibilities, and potential outcomes regarding divorce, child custody, and financial matters. It's crucial to be well-informed about the legal implications of your decisions.
Reconciliation Efforts: If both you and your wife are open to the possibility of reconciliation, be prepared for a long and challenging process. It will require time, patience, and a willingness to address the root causes of your issues.
Understanding: Try to understand your wife's perspective and feelings, and encourage her to understand yours. Misunderstandings can often lead to conflicts, and gaining insight into each other's point of view can be a first step toward resolution.
Co-parenting: Regardless of the outcome of your marriage, your focus should be on the well-being of your children. It's essential to develop a co-parenting plan that prioritizes their needs and stability. Self-Care: Take care of your own well-being. Navigating these difficult circumstances can be emotionally and mentally taxing, so ensure you maintain your own emotional and mental health.
Reflect on Your Expectations: Take time to reflect on your expectations regarding family arrangements and what you're willing to compromise on. It may be necessary to find a middle ground between your desire for a joint family and your wife's preference for a separate one.

Remember that the decision to reconcile or proceed with the divorce should be made with the well-being of both you and your wife, as well as your children, in mind. Professional counseling and mediation can provide the support and tools you need to navigate this challenging situation. Whether the ultimate goal is reconciliation or an amicable separation, the involvement of a qualified therapist can be instrumental in moving forward in a healthy and constructive way.

..Read more

Anu

Anu Krishna  |1402 Answers  |Ask -

Relationships Expert, Mind Coach - Answered on Jun 03, 2024

Asked by Anonymous - May 26, 2024Hindi
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Relationship
Hi, I married 1 year ago my wife told me she was forced to do a marriage against her concern and she didn't want the marriage life and wanted to live as strangers, also she refused to take wife responsibilities at home i have waited trusting she would change but she never changed. She is alone daughter to her parents borned after 16 years to their parents and she used to live outside around 17 year for her studies. After marriage whenever her parents come she used to ignore me, also she work in private sector and not share even single rupee to home. However all house hold work i do being boy, also she is not at all interested in intercource as well. After marriage 2 week she stayed in PG stating that my close friend will go to native allow me to spend time with her reast all i will be with you like. I agreed. Later 6 Month she used to give reasons for intercource i got periods, rashes, not feeling good, tiered, no mood, etc this happen till 6 month. After this we had 4 times in 2 month with protection that too just for 1 or 2 min as she mentioned lot of pain, after that she started avoiding, since i was not fulfilled by sex desire i started making extra marital affairs in facebook and turned to whatsapp only text, one fine day she saw all msgs i did with extra marital affair and she took photos of that and went to PG without informing any one. Later both families elder sat and asked she used to show the msgs that i did with extra marital affairs and she wanted seperate now from me. Though i accepted the extra marital affairs only interms of msgs and since you not willing to do sex i choose this way i mentioned. But she dont like to come back now. Her father took 2 month of time that he will change her mind set but i dont think she can. As her mother is also not good women, suporting her daughter and making such big issues and she also not interested in this marriage itself.
Ans: Dear Anonymous,
Sometimes people are just not ready for marriage and here your wife certainly came along with a huge baggage of unresolved issues behind her.
Marriage requires both partners to be responsible not just towards one another but take an active interest in their roles. This calls for maturity from both partners here.
Now, this was never a possibility with your spouse as she felt the marriage was a forced one. That is enough to destroy any chances of the marriage falling in place. You are also in a soup now that she has found her 'proof' that gives her a ticket out of this marriage.
The question here is: Do you want this marriage? If YES, then you will have to start down the part of proving your innocence and what led to what and how and when...If NO, then since your spouse has found her ticket to freedom, the only thing you might have to do is clearly state and not explain anything as to how things went downhill right from the beginning. Her parents may believe you or not, but that's what your decision needs. They may try to malign you in the family, just stick to your version of what happened and move on.
So, you are at that point where you need to make a decision. What is it going to be?

All the best!
Anu Krishna
Mind Coach|NLP Trainer|Author
Drop in: www.unfear.io
Reach me: Facebook: anukrish07/ AND LinkedIn: anukrishna-joyofserving/

..Read more

Anu

Anu Krishna  |1402 Answers  |Ask -

Relationships Expert, Mind Coach - Answered on Oct 18, 2024

Asked by Anonymous - Oct 14, 2024Hindi
Relationship
Hi dear Anu Krishna Madam, I am a regular reader of your suggestions and answers on the questions of relationships since long. You are doing a great work to solve the complications of people's life. I have a long story actually, thanks to you in advance for your patience in reading this. I am male 36 YO, married and having a 4 YO daughter. Mandatory to mention here that I have mother who is dependent on me financially as my father passed away years ago. My relationship with my not been since starting as we got married in 2015. She is having serious anger issues and starts fighting on even little things. She is not very inclined to my mother and my younger sister who got married in 2018 and staying in UK with her husband. My wife is always complaining for one thing or the other. I am working for Central Government and earning well but she is never satisfied and keeps on complaining that my brother in law (sister's husband) is better husband or sometimes compare with other men. I always to fulfil all the requirements financially as well as taking care of baby, helping in household chores but she is never a happy woman. I send my mother and amount of Rs 10000 per month as no one is there to take care of her, mother stays at our hometown and I along with my wife and daughter stays at my work place city. I had to finance the marriage of my younger sister also as my father passed away when the both of us siblings were of age 7 and 3, this was told before my marriage to the family of wife as well as her that this will be required to be managed by me financially. But she complains of this also that I have spent this much money on my sister and mother. I am earning from a young age of 18 years but I don't find any peace at home. I am working like a machine, earning and then she is saying bad things to me all the time. She shouts loudly when fighting so that neighbours also listen and I find it very shameful. Her behaviour towards our daughter also changes frequently and she treats her according to her mood. My mother is not staying with us as when she stayed here for 6-8 months due to her health related issues, she started fighting with my mother also and created huge scenes every now and then. My wife's only attachment is with her own family, her mother, father, unmarried elder sister and unmarried elder brother. Her both the siblings couldn't find suitable matches for themselves, this is also creating a stress for my wife and she in the end throws her frustration on me. She and my self have both tried to commit suicide 2-3 times in the fight on different occasions. Last year she met a younger boy of age 26-27 and they both got attracted to each other. I was along with her and I noticed them smiling at each other at a function. I asked my wife and said to her that if you want to you can ask and talk to that boy. Means I told her to have an open marriage, in the hope that this will atleast make her realise that my husband is happy in my happiness. They both started talking and even met on 3-4 occasions and 2-3 of them secret meetings at our home (only i knew that I didn't pointed out) with physical intimacy. Now due to some unknown reason both my wife and that boy are not talking to each other. Her behaviour had been very rude since that boy came to her life and she never realised that my husband is not pointing out this infidelity also. Now, when that boy is also not there, her disrespect towards me is increasing day by day. She starts fighting even at streets and shouting loudly. I have also given a thought for legal separation but due to my daughter I am not going ahead. I am in a very complex situation and don't understand what to do. How i can make her understand that relationship runs on two people. Please guide me further. One more thing to mention here she is not interested to go for councelling or anything like that. Thanks in advance. Regards.
Ans: Dear Anonymous,
Your wife is perhaps one of those people who choose to see what's not happening rather than what good is actually happening. It's just a habit that can destroy their peace of mind and of those around them.
You are caught around her drama where she tries to find her happiness all around her when she can perfectly find it within the marriage. So, if there's something small that upsets her at home or does not go according to the way she thinks it should, instead of talking about it to you, she is someone who will find a way out outside and in things that can instantly make her feel better. That 27-year-old has ended up becoming some sort of a distraction and by you allowing it to go further whatever happens or doesn't will be blamed on you.
She's acting like a child in need of attention, incapable of addressing her own emotions, distracting herself with a new toy and then crying out creating drama around it all and oh, blaming you when things go wrong.
Got the picture, here? So, the way out is to actually take her to a professional who can guide her to regulate her thoughts an =d actually infuse her back into a family system. It's possible that her maternal home did not provide a great example in this regard...you might know better...
You can try and get through to her by requesting her to step in for your child's sake else the marriage can deteriorate further...So, give it a try.

All the best!
Anu Krishna
Mind Coach|NLP Trainer|Author
Drop in: www.unfear.io
Reach me: Facebook: anukrish07/ AND LinkedIn: anukrishna-joyofserving/

..Read more

Latest Questions
Ramalingam

Ramalingam Kalirajan  |7281 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Dec 18, 2024

Money
I am 49 years old working in private sector. Currently, drawing Rs. 1.50 lakhs per month, my investment details. - Lumpsum investment – canara robeco midcap regular – Rs.2 lakhs, union multicap fund –Rs.1 lakh, mahindra Manulife small cap rs.2 lakh; canara robeco multi cap Rs.2.20 lakhs; mahindra Manulife business cycle fund – Rs. 50,000; white oak capital large & mid cap fund – Rs. 100,000; ICICI prudential energy opportunities fund – rs. 100,000 - SIP – HDFC Defence fund – Rs. 10,000; mahindra manulife manufacturing fund – Rs.10000; white oak special opportunities fund 10,000 - FD with HDFC bank – rs. 12,00,000 - LIC – Rs. 10 lakhs My future expenditure, daughters marriage in 3 to 4 years and to purchase house in chennai and to save money for retirement. Please give me advice on how to invest so that I can meet my future demands and have a self-sufficient retirement.
Ans: Assessment of Current Investments
Mutual Funds

Your portfolio has a good mix of midcap, multicap, small-cap, and sectoral funds.
Diversification across different fund categories is appreciable.
However, the allocation to thematic and sectoral funds like defence, manufacturing, and energy is high.
Sectoral funds can be volatile and risky, especially for near-term goals.
Fixed Deposit (FD)

Rs. 12 lakh in FD provides stability and liquidity.
FDs are suitable for short-term needs but offer limited growth potential.
LIC Policy

The LIC policy provides Rs. 10 lakh, likely covering insurance and investment.
Such policies usually yield lower returns than mutual funds.
Future Financial Goals
Daughter’s Marriage (3–4 years)

Allocate funds with a low-risk profile for this goal.
Avoid high exposure to equity for this purpose.
House Purchase in Chennai

Save in instruments that offer both safety and moderate returns.
Flexibility and liquidity are important for this goal.
Retirement Corpus

Focus on long-term equity investments for growth.
Diversify to balance returns and risk.
Proposed Investment Strategy
Short-Term Goals (Daughter’s Marriage and House Purchase)
Utilise Fixed Deposits Wisely

Allocate a portion of your FD for your daughter’s marriage.
Retain some FD for emergency purposes only.
Invest in Debt Mutual Funds

Choose high-quality short-duration or dynamic bond funds.
Debt funds can provide better post-tax returns than FDs.
Keep the money safe and accessible for short-term use.
Avoid Sectoral and Thematic Funds

Shift sectoral fund investments to safer debt-oriented funds.
Sectoral funds are not suitable for short-term goals.
Medium- to Long-Term Goal (Retirement Planning)
Increase SIP in Diversified Equity Funds

Diversify into flexicap, multicap, or large-cap funds.
These funds balance risk and growth for long-term wealth creation.
Reduce Thematic Fund Allocation

Limit exposure to thematic funds to less than 10% of the portfolio.
Reallocate to well-diversified equity funds.
Invest in Hybrid Funds

Include balanced advantage or hybrid equity funds.
These funds reduce volatility while offering equity-like returns.
Consider Equity-Linked Savings Scheme (ELSS)

Invest in ELSS for tax-saving benefits under Section 80C.
ELSS funds also offer long-term growth.
General Recommendations
Review Insurance Policy

Assess if the LIC policy offers adequate life coverage.
If it is a traditional endowment or ULIP, consider surrendering.
Reallocate proceeds to mutual funds for better returns.
Maintain Emergency Fund

Keep 6–12 months’ expenses in a savings account or liquid funds.
This ensures you have liquidity for unforeseen expenses.
Monitor and Rebalance Portfolio

Review your portfolio quarterly or semi-annually.
Rebalance to maintain alignment with your goals.
Focus on Tax Efficiency

Use tax-efficient instruments like ELSS, debt funds, and retirement-focused funds.
Plan withdrawals strategically to reduce tax impact on capital gains.
Retirement Planning Recommendations
Systematic Withdrawal Plan (SWP)

In the future, use SWP from mutual funds for retirement income.
It provides tax efficiency compared to traditional annuities.
Healthcare Planning

Ensure your health insurance coverage is adequate for post-retirement needs.
Increase coverage if necessary to avoid financial strain later.
Invest in Equity for Growth

Continue investing in equities for long-term wealth appreciation.
Equity helps combat inflation effectively over the years.
Final Insights
Your investment portfolio is commendable and diversified. However, some adjustments can improve alignment with your goals. Reduce sectoral exposure and shift towards safer instruments for short-term needs. For retirement, continue SIPs in diversified equity and hybrid funds. Regular monitoring and rebalancing will keep your financial plan on track. With these changes, you can achieve your goals while ensuring a comfortable and self-sufficient retirement.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,

www.holisticinvestment.in
https://www.youtube.com/@HolisticInvestment

...Read more

Ramalingam

Ramalingam Kalirajan  |7281 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Dec 18, 2024

Asked by Anonymous - Dec 12, 2024Hindi
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Money
Can I utilise my money received by cancelling aggreement of one flat to repay the loan amount for the flat where I am residing?
Ans: Yes, you can use the money received from cancelling the agreement of one flat to repay the loan for the flat where you are residing. This can be a financially prudent decision, especially if the loan carries a high-interest rate. Here’s a detailed analysis to help you decide:

Benefits of Using the Money to Repay Your Loan
Interest Savings

Paying off your home loan early can save significant interest.
The earlier you repay, the more you save on interest due to the reducing balance method.
Debt-Free Living

Being debt-free reduces financial stress.
You free up cash flow that can be allocated to other financial goals.
Guaranteed Returns

Loan repayment offers guaranteed returns equivalent to the interest rate on your loan.
This is often better than the post-tax returns from other investments.
Enhanced Creditworthiness

Paying off a loan improves your credit score.
This is beneficial if you plan to borrow in the future for any purpose.
Factors to Consider Before Repaying the Loan
Prepayment Penalty

Check if your lender imposes a penalty for early repayment.
Most lenders, however, do not charge penalties on floating-rate loans.
Emergency Fund

Ensure you have an adequate emergency fund before using the money to repay the loan.
Ideally, keep 6-12 months of expenses in a savings account or liquid funds.
Opportunity Cost

Compare the potential returns from investing the money against the savings from loan repayment.
If your loan interest rate is lower than potential investment returns, consider investing instead.
Tax Benefits

Home loan interest payments qualify for tax benefits under Section 24(b) of the Income Tax Act.
Principal repayments are eligible under Section 80C.
If you repay the loan, you forgo these benefits, so weigh the impact on your tax planning.
Alternative Approaches
Partial Repayment

Consider making a partial repayment instead of fully paying off the loan.
This reduces the principal while keeping some funds liquid for other opportunities.
Invest for Higher Returns

If your loan interest rate is low, explore investing in mutual funds or other instruments.
Over time, these investments could potentially offer better post-tax returns.
Settle High-Cost Loans First

If you have any other high-interest loans, prioritise repaying those.
Examples include personal loans or credit card debts.
Final Insights
Repaying your home loan with the money from the cancelled flat agreement is a sound decision if your goal is to reduce debt and save on interest. However, consider your overall financial situation, including tax benefits, liquidity needs, and potential investment opportunities. A balanced approach—partly repaying the loan and investing the remaining amount—could offer the best of both worlds. Consulting a Certified Financial Planner can help you tailor the decision to your specific goals and circumstances.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,

www.holisticinvestment.in
https://www.youtube.com/@HolisticInvestment

...Read more

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I'm a Chartered accountant .. recently qualified .I'm interested in start up company with intention of book keeping services .software .pls give me some piece of idea regarding how to begin my book keeping services software ..
Ans: Starting a bookkeeping service powered by your own software is a great way to leverage your skills as a recently qualified chartered accountant. With the growing demand for streamlined accounting solutions, your idea has a lot of potentials. Here's how you can get started effectively:

Understand the market and identify your niche:- You have to start by researching the market to identify the specific needs of small & medium-sized businesses. Because many businesses are struggling with manual accounting or find existing software too complex or expensive. Focus on building a solution that is simple, affordable and addresses their pain points, such as automating invoices, tracking expenses and generating tax reports.

Develop or customize software:- Decide whether to build your software from scratch with the help of a development team or customize an existing platform like QuickBooks or Zoho Books to create a unique product. But make sure your software includes essential features like cloud access, real-time financial tracking, automated reminders, payroll management, and integration with banking systems. Prioritize an intuitive interface so that even non-accountants can use it easily.

Provide flexible and scalable solutions:- Start structuring your services with flexible pricing models, such as tiered subscription plans based on business size and its features. With Offers add-ons such as tax filing assistance, compliance consulting, or financial planning to differentiate yourself from other competitors. A free trial or discounted onboarding package can attract new customers and build trust to convert the audience into customers.

Build a strong brand and online presence:- Start your service as a reliable, tech-enabled bookkeeping solution by emphasizing your credentials as a chartered accountant. You Have to create a professional website with client testimonials, feature highlights and demo videos of your software. Use social media and content marketing to showcase the benefits of your services, such as cost savings, error reduction compliance accuracy and many more. Networking with local businesses and participating in professional forums can also help increase your visibility in the market.

Stay up to date and constantly improve:- Accounting laws and technology are evolving quickly, so keep your software updated with new versions to meet regulatory requirements after getting client feedback. Introduce AI-powered features like predictive analytics or fraud detection to stay ahead of competitors. Engage with your clients regularly to understand their challenges and improve your offerings.

By combining your expertise in accounting with cutting-edge technology, you can create a reliable and scalable bookkeeping solution that not only supports businesses but also establishes you as a leader in this field. Start small, focus on client needs, and let your service grow along with your reputation.

...Read more

DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

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