Hi sir I m danny 47 year old sales and marketing professional been self employed all my life have sold n worked with banking digital tv internet hadrware seen good days and bad days in my life n carrier.i want to start a digital marketing company and sell n service products which can generate BUISNESS leads n sales for my clients.i m currently selling Google buisness product to BUISNESS owners in SME segment.i got selling skills good communication n attitude.plz let me know your take on it

Ans: Digital marketing is an emerging fields, however there are lots of freelancers as well as firms of all sizes. Hence you would only be able to do good business if you are able to deliver what you promise to the customer. If you are confident of your skill sets, go ahead.

Ans: Ask yourself why do you want to switch fields?

Digital marketing offers a promising future, but success depends on your dedication, willingness to learn, and adaptability

Transitioning to a new field may take time and effort.

Given your interest in transitioning, consider pursuing a digital marketing course or certification. This will help you gain the necessary knowledge and skills in areas such as SEO, social media marketing, content marketing, PPC advertising, and analytics.

You may also leverage your existing network and experience to enter the digital marketing field. Offer to manage the company's social media or assist in online marketing activities. Volunteer for tasks related to digital marketing to gain hands-on experience.

Ans: You need to have skills in digital marketing to start the agency. Start with 1-2 clients, without worrying too much about the fee. Deliver results and then use them as a reference case to market to others. Slowly build more clients and your internal team. Also inch up your fee with each successful assignment till you get to the optimal/ market level

Ans: Hello,
Digital marketing has a promising future as businesses increasingly rely on online platforms to promote their products and services. With the rise of social media, e-commerce, and artificial intelligence, companies are shifting towards digital strategies to engage customers and drive sales. The industry is constantly evolving, creating a strong demand for skilled digital marketers in areas such as SEO, social media marketing, content creation, paid advertising, and email marketing.

Freelancing Opportunities in Digital Marketing:-

Freelancing in digital marketing is a highly viable career option. Many businesses, especially startups and small companies, prefer hiring freelancers to manage their online presence rather than investing in full-time employees. As a freelancer, you can offer specialized services like:
1. Social media management
2. Search engine optimization (SEO)
3. Pay-per-click (PPC) advertising
4. Content writing and copywriting
5. Email marketing and automation
6. Website development and optimization

Freelancers can find work through platforms like Upwork, Fiverr, Freelancer, and LinkedIn or by directly reaching out to businesses.

Potential Buyers of Digital Marketing Services

The demand for digital marketing services comes from various sectors, including:
1. Small and Medium Enterprises (SMEs): Local businesses aiming for a broader customer base.
2. E-commerce Brands: Online stores looking to enhance visibility and conversions.
3. Startups & Entrepreneurs: New businesses seeking cost-effective digital strategies.
4. Large Corporations: Companies investing in long-term digital branding.
5. Coaches & Influencers: Personal brands needing social media growth.
6. Marketing Agencies: Agencies that outsource specialized tasks to freelancers.

With digital marketing becoming a necessity in today’s business landscape, professionals in this field - whether working as employees or freelancers - can expect steady growth and lucrative opportunities. I hope this will help you.