Hi, iam 21 years old BBA graduate currently working in a bank as a BDE( field sales). I am interested in Marketing domain. Please guide me on how to proceed further in marketing and get a job in the same domain. Thankyou ????????

Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.

Ans: Happy to see your daughter's interest in marketing. I suggest she seeks guidance of her superiors on what specific course would help her grow within the company alongside her job and enrol for that. She can also check if her employer would pay for the fee and facilitate leave for exams, research to be done as part of the program.

Ans: Usually people who work in Banks remain in Banks and you would have better growth opportunities there. So look at option of applying to MNC Banks or other private Banks as you would have higher chance of being absorbed at a higher designation and pay.