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Baqar Iftikhar

Baqar Iftikhar Naqvi  |112 Answers  |Ask -

Start-up Mentor - Answered on Feb 23, 2024

Baqar Iftikhar Naqvi is the founder and CEO of Upriver Ecommerce, an online sales accelerator firm and can guide entrepreneurs on how to make their firms grow.He holds a BTech in textile technology from the Central Textile Institute and has a master's degree in marketing and merchandising from the National Institute of Fashion Technology.He has 23 years of experience in the consumer products and retail industry.... more
Asked by Anonymous - Feb 22, 2024Hindi

Hello sir, i am a pastry chef and an internationally trained master chocolatier. My brand caters pure chocolates made from bean to bar and our USP is no additives and preservatives with long shelf life of pure chocolates. I currently operate on cloud kitchen mode . I am struggling with the dynamic market of compound chocolates popular in India. Though we take utmost efforts in educating our clients regarding real chocolates and it's benefits. We struggle to sale as we are higher on pricing point due to pure and premium crafted nature of chocolates. Guide us to drive sales to right people and get us great clientele.?

Ans: Every product has a target audience. Refine your TG to premium customers.. BUild your brand accordingly. Also, the stpory of your brand and it's USPs must reach your target customers.. so invest in social media marketing and brand building . SLOWLY AND STEADILY YOU WILL FIND THE RIGHT CUSTOMERS.

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