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Vishal

Vishal Bisht

Start-up Mentor; E-commerce, EdTech Expert 

10 Answers | 12 Followers

Vishal Bisht is the founder and CEO of IT services provider Marksman Technologies.
An aeronautical engineer -- he is a member of the Aeronautical Society of India -- Vishal is a versatile technologist and entrepreneur with a passion for artificial intelligence, blockchain and e-learning solutions.
His company has been providing software development and customised solutions to several e-commerce businesses and EdTech platforms across India.
Vishal is interested in India's start-up innovation and has mentored aspiring entrepreneurs and start-ups for over 20 years.... more

Answered on Apr 01, 2026

Asked by Anonymous - Mar 31, 2026Hindi
Career
Sir, I am a certified dermatologist with 4 years of work experience with a leading skincare brand. I want to start an affordable sunscreen brand targetting women between 18 to 45. With my expertise I have created a homegrown product. Can you please tell me how to convert this into a legal brand and business. I am 27. What investment will I require? Please guide me.
Ans: You are in a strong position to start, given your domain expertise and hands-on experience in skincare.

My suggestion would be to start lean and validate the market first, rather than making a large upfront investment. Begin with 1–2 core products (such as your sunscreen) and test demand through small batches. This will help you understand customer response, pricing, and positioning before scaling.

From a legal and business standpoint, you will need to:

Register your business (proprietorship or private limited, depending on your plans)
Obtain necessary cosmetic licenses (as per CDSCO/FDA guidelines in India)
Ensure proper product testing, labeling, and compliance

On the investment side, instead of focusing on valuation at this stage, focus on building a brand and generating initial revenue. A small initial investment (for formulation, packaging, licensing, and basic marketing) is sufficient to start.

For growth, I strongly recommend building a community-first brand:

Use platforms like Instagram to educate, share skincare insights, and build trust
Leverage your credibility as a dermatologist
Focus on content, before heavy paid marketing

Once you achieve product-market fit and consistent sales, you can then expand your product line and explore funding at a better valuation.

This phased approach reduces risk and builds a more sustainable brand.
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