Hello sir/ma'am, I am looking/preparing for my master's from IIMs,but my curriculum for UG was not directly focused on marketing related subjects hence i am looking forward to learn foundations /basic of marketing and complete few marketing based online certification courses which shall help me in my master's.Kindly help me understand, what are the few relevant topics/subjects that i should choose for certification courses via coursera like platforms

Ans: It's important that you pick up a program which is aligned to a proper university and has an uptodate curriculum.

Go ahead and find out which suits your requirements and budget,depending on your place of residence!

Ans: There are many free courses available online that offer certifications upon completion. Here are some free courses related to the financial field that you may find useful:

Introduction to Corporate Finance: This course is offered by Great Learning and covers the basics of corporate finance. It is designed for beginners and takes approximately 3 hours to complete.

Business Finance Foundations: This course is also offered by Great Learning and covers the fundamentals of business finance. It is designed for beginners and takes approximately 3 hours to complete.

Analytics in Finance: This course is offered by Great Learning and covers the analytics concepts of finance along with financial risk analytics. It is designed for beginners and takes approximately 1 hour to complete.

Application of Machine Learning in Finance: This course is offered by Great Learning and covers the application of machine learning in finance. It is designed for beginners and takes approximately 1 hour to complete.

Behavioural Finance: This course is offered by Great Learning and covers the basics of behavioural finance. It is designed for beginners and takes approximately 2 hours to complete.

You can enroll in these courses and earn free certificates of course completion from Great Learning. To learn more about these courses and enroll, please visit.

As for MS Office related courses, you can check out the following resources:

Microsoft Office Courses on Coursera: Coursera offers a variety of Microsoft Office courses, including courses on MS Word, MS PowerPoint, and MS Excel. Some of these courses are free, while others require payment. You can browse the available courses and enroll in the ones that interest you.

Microsoft Learn: Microsoft Learn offers free online courses on a variety of topics, including MS Office. You can browse the available courses and enroll in the ones that interest you.

Microsoft 365 Fundamentals Specialization on Coursera: This specialization covers the fundamentals of Microsoft 365, including MS Word, MS PowerPoint, and MS Excel. The courses are free to audit, or you can pay to earn a certificate.

I hope this information helps you find the courses you’re looking for. Best of luck to you!

Ans: The online programs should be according to your aptitude and ability.
See what appeals to you most and what will convert into an employment opportunities!

Ans: OK.. go directly for some IIM preparatory programs available online and offline.

Define your priorities, which are all the previous initiatives no longer align with the goals and should be shed, short-term and long-term expectations, and plan B and Plan C if plan A goes awry. With a clear,

Benefits Of Year-Round Marketing Study Strategy

Planning around the primary goals of your curriculum gives a target to follow
Offers a bird’s eye view to align and prioritize the goals

A solid strategy gives a roadmap to follow, making it easier to align with other opportunities.
Provides insightful data to improvise strategy
Increases the productivity of activities and resources
Identify gaps and opportunities in your strategy
A plan that can be measured, gives you a true scorecard
A solid annual plan can save time and resources by keeping you from chasing shiny and unproductive things

Better still do an internship !