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Mayank

Mayank Kumar  | Answer  |Ask -

Education Expert - Answered on Jan 23, 2023

Mayank Kumar is the co-founder and managing director of upGrad, a higher EdTech company. With over 10 years of experience in the education sector, Kumar can offer guidance about degree courses, campus, job-linked and executive programmes and studying abroad.An MBA graduate from ISB Hyderabad, he holds a BTech in mechanical engineering from IIT Delhi.... more
Anonymous Question by Anonymous on Jan 17, 2023Hindi
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Career

Hi Mayank I am a 32 yr old professional from Mumbai. I have a commerce degree and 8 years of work experience in sales and marketing. I want to move to digital marketing. Can you please guide me about the courses I can pursue and the scope of career. My current CTC is 10LPA

Ans: Looking at your years of experience and your CTC, I would say you are slightly underpaid at your current experience levels. After 8 years of experience, the average income of professionals in India is likely to be at a CTC of INR 12-15L. Sales & Marketing is one of the best domains that you are in and your experience is a bonus. From your current role, moving to Digital Marketing won't be a big challenge, and hence, I would recommend a few specific steps for you:
(a) Take up internal projects within your current organisation or at a smaller venture in Digital Marketing to build on your profile
(b) Pick up industry certifications with Google or Facebook to enhance your skill sets
(c) Actively work on your own social media profile and be more proactive in the domain of marketing
(d) If you want to build credibility in the market and amongst recruiters, it's critical to pursue an outcome-focused certification or a post-graduate program that will round you up & will also make your CV stronger (e) Within Digital Marketing, know what role you are looking for; is it Social media and Content Marketing, Performance Marketing, Marketing Analytics, Branding and Communications, or a PR professional, etc. and accordingly, aim for the profile that has the closest overlap with your current role. I would recommend doing a session with a career counsellor who can also guide you on your queries and can give you more personalised advice depending on your specific background. Additionally, upGrad gives you the option of completing an online course in Advanced Certificate in Digital Marketing and Communication with MICA Ahmedabad without having to quit your job along with 4 specialisation tracks (you could choose one based on your interests or skill competencies) to enhance your foundation.
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R P

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HR, Workspace Expert - Answered on Jan 30, 2024

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Hello Sir, I have started my career with Pharma sales. I worked in this segment for two years. After that I joined news paper industry. I worked here in advertisement operations department from last 12 years. But now I want to change this industry due to less career opportunities in this area. Now I am thinking of joining digital marketing courses. Does this course will help in finding new career opportunities and my previous experience will help to get good package.
Ans: Hello! I understand that you are looking to switch your career from advertisement operations to digital marketing. Digital marketing is a rapidly growing field with a lot of opportunities. According to a report by Statista, global digital ad spending in 2021 was $521.02 billion and is projected to reach $876.1 billion by 20261. Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field.

Your previous experience in sales and advertisement operations can be an asset in the digital marketing industry. Here are some career options that you can consider:

Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products or services. You will work closely with other teams to ensure that the marketing campaigns are effective and meet the business objectives.

Social Media Manager: As a social media manager, you will be responsible for managing social media accounts and creating content that engages the audience. You will also be responsible for analyzing the performance of social media campaigns and making recommendations for improvement.

SEO Specialist: As an SEO specialist, you will be responsible for optimizing websites to improve their search engine rankings. You will work closely with content creators and web developers to ensure that the website is optimized for search engines.

Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing content that promotes products or services. You will work closely with other teams to ensure that the content is aligned with the business objectives.

Email Marketing Manager: As an email marketing manager, you will be responsible for creating and managing email campaigns to promote products or services. You will work closely with other teams to ensure that the email campaigns are effective and meet the business objectives.

Pursuing a course in digital marketing can help you gain the necessary skills and knowledge to succeed in this field. You can explore various courses available online and choose one that suits your needs and interests. I hope this helps you in your search for a fulfilling career. If you have any further questions or concerns, please let me know.

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Career

Career Coach  | Answer  |Ask -

Workplace Expert - Answered on Jan 19, 2024

Asked by Anonymous - Jan 18, 2024Hindi
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I am interested in digital marketing. What should I do to start a career in digital marketing? What is the scope in terms of jobs and salary?
Ans: Starting a career in digital marketing can be exciting, as it is a dynamic and evolving field with a wide range of opportunities. Here are some steps you can take to begin your journey in digital marketing:

1. Educate Yourself:
- Learn the basics of digital marketing, including key concepts such as SEO, social media marketing, content marketing, email marketing, and paid advertising.
- There are numerous online courses, certifications, and resources available. Platforms like HubSpot Academy, Google Digital Garage, and LinkedIn Learning offer valuable courses.

2. Build a Strong Online Presence:
- Create profiles on professional networking platforms like LinkedIn. Highlight your skills and any relevant coursework or certifications.
- Start a personal blog or contribute to existing blogs to showcase your knowledge and passion for digital marketing.

3. Gain Practical Experience:
- Apply your knowledge through real-world projects. This could involve managing social media accounts, creating content, or running small ad campaigns.
- Internships or entry-level positions can provide hands-on experience and exposure to different aspects of digital marketing.

4. Specialize in a Niche:
- Consider specializing in a specific area of digital marketing that aligns with your interests and strengths. Specializations could include SEO, social media management, email marketing, or content creation.

5. Build a Portfolio:
- Document your projects and achievements in a portfolio. This can be a powerful tool when applying for jobs, as it demonstrates your practical skills and experience.

6. Stay Updated:
- Digital marketing is constantly evolving, so stay informed about industry trends, tools, and best practices. Follow reputable blogs, attend webinars, and participate in relevant online communities.

In terms of job opportunities and salary, the scope for digital marketing professionals is quite vast. Here are some common roles in digital marketing:

1. Digital Marketing Specialist/Coordinator
2. Social Media Manager
3. Content Marketing Manager
4. SEO Specialist/Analyst
5. Email Marketing Specialist
6. Digital Marketing Manager
7. PPC (Pay-Per-Click) Specialist
8. Analytics Manager

Salaries can vary based on factors such as experience, location, and the specific role. Entry-level positions may start at a lower range, but as you gain experience and expertise, salaries tend to increase. On average, digital marketing professionals can earn competitive salaries, and there is often room for growth and advancement within the field. Keep in mind that the digital marketing landscape is diverse, and opportunities exist within companies, agencies, and as freelancers.

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Latest Questions
Nayagam P

Nayagam P P  |8642 Answers  |Ask -

Career Counsellor - Answered on Jul 12, 2025

Asked by Anonymous - Jul 12, 2025Hindi
Career
My son is getting IIIT Vadodara IT, RVCE - CSE (specialization w/AI ML) and BITS - HYD Electronics and Instrumentation or MSc Nanoscience and Semiconductors at BITS Pilani. Which option would be the best? Consdering placements, college life, future scope etc. He has somwhat interest in IT related branches, Will ENI @ BITS Hyd be good? Can he get into somewhat IT related stuff through that branch? Same for Msc Semiconductor and Nanoscience @ BITS Pilani, is MSc degeee worth it? Is Dual degree (after first year a good option @ BITS?)
Ans: IIIT Vadodara’s IT programme, NBA-accredited since 2013, reports a 2024 B.Tech placement rate of 61.4%, with an average package of ?11.34 LPA and median ?9 LPA across 53 recruiters, supported by project-based learning and industry tie-ups. RVCE’s CSE (AI & ML) specialization leverages its 100% CSE placement tradition, achieving a 75% placement rate in 2024 (93% in 2023) and an average CSE package of ?19 LPA through top firms like Microsoft and Cisco, within a vibrant campus culture and active student clubs. BITS Hyderabad’s Electronics & Instrumentation offers 60 seats, practice-school internships, and around 95% placement consistency with an average ?14–15 LPA, backed by NAAC A++ accreditation and cutting-edge digital-manufacturing labs. BITS Pilani’s newly introduced M.Sc. in Semiconductor and Nanoscience, aligned with the India Semiconductor Mission and National Quantum Mission, provides interdisciplinary training in nanofabrication and device physics, strong ISRO/DRDO collaborations, but lacks placement data due to its 2025 launch; prospective dual-degree switches to B.E. are limited to top performers after the first year and are highly competitive.

Recommendation: For immediate IT alignment and strong core outcomes, opt for RVCE CSE (AI & ML); choose IIIT Vadodara IT for balanced placement and academic rigor; pursue BITS Hyderabad E&I if instrumentation and IoT appeal; join BITS Pilani M.Sc. only if committed to research and willing to navigate the competitive dual-degree pathway. All the BEST for Admission & a Prosperous Future!

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Nayagam P

Nayagam P P  |8642 Answers  |Ask -

Career Counsellor - Answered on Jul 12, 2025

Career
Sir, for my daughter, Which is better? IIITDM Kancheepuram Smart Manufacturing or VNIT Nagpur Meatallurgical and Materials Engineering or IIIT Trichy ECE or drop an year to target IITs next year? No inclination to any specific branch, but having interest to do Masters abroad after Engineering, thanks
Ans: Sadhana Madam, Among the four pathways, IIITDM Kancheepuram’s Smart Manufacturing programme stands out for its interdisciplinary curriculum that merges advanced manufacturing processes, Industry 4.0 technologies, IoT, big data analytics, and robotics within a government-funded Institute of National Importance framework, supported by five-month industry internships and modern digital-manufacturing and CPS labs. VNIT Nagpur’s Metallurgical & Materials Engineering, a four-decade-old NIT ranked 39th by NIRF, offers a rigorous core materials-science syllabus, well-equipped failure-analysis and pilot-plant facilities, strong research projects with R&D organisations, and extensive testing and consultancy collaborations. IIIT Trichy’s ECE, under the PPP model and NAAC A+ accreditation, delivers a focused VLSI, embedded-systems, and sensor-networks curriculum with small cohorts and dedicated laboratories, along with fellowship support for overseas research aspirations and integrated national scholarships. Opting to take a drop year to aim for IIT entrance may enhance access to premier institutions but carries considerable opportunity cost and uncertain success without exceptional discipline and coaching.

recommendation Prioritize IIITDM Kancheepuram Smart Manufacturing for its cutting-edge, interdisciplinary design-and-manufacturing focus and robust experiential learning that align with overseas master’s ambitions; consider IIIT Trichy ECE next for its specialized labs and fellowship pathways; choose VNIT Nagpur MME for its deep materials-research ecosystem; avoid dropping a year unless fully prepared for the competitive rigor required to secure an IIT seat. All the BEST for Admission & a Prosperous Future!

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Nayagam P

Nayagam P P  |8642 Answers  |Ask -

Career Counsellor - Answered on Jul 12, 2025

Asked by Anonymous - Jul 12, 2025Hindi
Nayagam P

Nayagam P P  |8642 Answers  |Ask -

Career Counsellor - Answered on Jul 12, 2025

Career
My daughter got EEE in SSN engineering college chennai and industrial engineering in CEG campus Anna University Chennai, guru which one is the best
Ans: Gopi Sir, SSN College of Engineering’s Electrical and Electronics Engineering programme is NBA-accredited, housed in a modern department with dedicated power-electronics, control-systems and robotics labs, staffed by PhD-qualified faculty, and supported by an active Career Development Centre that achieved a 77.9% placement rate with 89 offers for 95 eligible students in 2023-24. College of Engineering, Guindy’s Industrial Engineering under Anna University (est. 1978) carries NBA and UGC approvals, benefits from small cohorts, flexible curricula aligned with lean manufacturing and supply-chain practices, well-equipped operations-research and ergonomics labs, and a university-wide placement record near 70% in 2022 with 2,114 students placed and an average package of ?6.93 LPA. Both departments maintain strong industry linkages, structured internships and vibrant alumni networks.

Recommendation: Prioritize SSN EEE if core electrical and automation roles, higher placement consistency, and specialized lab exposure align with career goals; choose CEG Industrial Engineering for broader process-optimization and supply-chain expertise within a government-funded Institute-of-National-Importance environment. Ensure choice matches her long-term interest in power-electronics versus systems-engineering domains. All the BEST for Admission & a Prosperous Future!

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