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Ankit Kedia  | Answer  |Ask -

Start-up Expert - Answered on Feb 16, 2023

A second generation entrepreneur with 15 years of experience, Ankit Kedia is an angel investor and the founder of Capital-A, a venture fund for seed to early-stage meaningful start-ups and Caremont, a healthcare startup. He completed his graduation from Christ University, Bengaluru. He has an MBA degree in operations, marketing, international markets and economics from the S P Jain Institute of Management and Research, Mumbai.
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Asked by Anonymous - Feb 14, 2023Hindi

What, apart from money, attracts people to working in business (corporates, start-ups et al) as opposed to academia, arts, research, etc?

Ans: Hello Anonymous - excellent question ! This is a because historically, the nation has laid a lot of focus on economy growth via business, corporates and off late - startups. It requires grass root level change in the way we perceive the later, which, unfortunately are classified as hobbies alone. If you're looking at a shorter answer which is the real truth - its the money !

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Entrepreneurship Expert - Answered on Oct 19, 2023

Asked by Anonymous - Jul 06, 2023Hindi
what is the career scope in business marketing
Ans: The career scope in business marketing is quite broad and offers numerous opportunities for individuals who are interested in this field. Business marketing, also known as B2B (business-to-business) marketing, involves promoting products or services to other businesses rather than to individual consumers. Here are some aspects and career opportunities within the field of business marketing:

Marketing Management: This is a common career path for business marketing professionals. Marketing managers are responsible for developing marketing strategies, managing teams, and overseeing marketing campaigns to promote products or services to other businesses.

Product Management: Product managers work on developing and managing the products or services that a company offers to other businesses. They often collaborate with cross-functional teams to ensure products meet market needs and generate revenue.

Marketing Strategy: Marketing strategists or consultants work on crafting marketing plans and strategies for businesses. They may provide recommendations on market research, branding, positioning, and promotional activities.

Digital Marketing: In the digital age, online marketing is crucial for businesses. Digital marketing specialists focus on online channels such as social media, content marketing, email marketing, and search engine optimization (SEO) to reach B2B audiences.

Content Marketing: Content marketing involves creating valuable and relevant content to attract and engage B2B audiences. Content marketers often work on blog posts, whitepapers, eBooks, webinars, and other content assets.

Market Research and Analysis: Market researchers collect and analyze data to understand market trends, customer behavior, and competitors. They provide insights that help businesses make informed marketing decisions.

Business Development: Business development professionals work on identifying and pursuing new business opportunities, partnerships, and collaborations. They often play a crucial role in expanding a company's customer base.

Trade Show and Event Management: Managing trade shows and industry events is another area within business marketing. Professionals in this role plan, coordinate, and execute events to promote products and services to a targeted audience.

Public Relations (PR): PR specialists focus on building and maintaining a positive public image for a business. They may work on press releases, media relations, and crisis management.

Account Management: Account managers are responsible for building and maintaining relationships with key clients or customers. They ensure that clients' needs are met and work to grow the business within existing accounts.

Sales: While sales is a distinct field, it closely aligns with business marketing. Sales professionals sell products or services to other businesses, often working closely with marketing teams to generate leads and convert them into customers.

Market Segmentation and Targeting: Specialists in this area focus on dividing the market into segments and targeting specific groups of businesses with tailored marketing strategies.

The career scope in business marketing can be highly rewarding, offering opportunities for advancement and specialization. The specific roles and career paths available may vary depending on the industry, company size, and individual interests and skills. As businesses continue to evolve and adopt new technologies and marketing strategies, there will likely be ongoing demand for professionals in this field.

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Career Counsellor - Answered on Jun 19, 2024

Asked by Anonymous - Jun 18, 2024Hindi
Sir, is it good to get into IIT Tirupathi for CSE or BITS Goa ECE ?
Ans: Some factors to consider before you decide out of these 2 Institutes (1) ECE is slightly tougher than CSE (2) Number of Recruiters / Companies visiting for Campus Recruitment will be lesser compared to CSE (3) Some IT Companies prefer even ECE Students during Campus Recruitment (3) Fees is much on higher side in BITS. Around 35.00 Lacs you will have to spend, whereas IIT-T is much affordable. (4) Your Interest: CSE or ECE?. Think for 5-minutes over these factors. You will be able to decide the better and more suitable one for you. All The BEST for your Bright Future. To know more on ‘ Careers | Education | Jobs, | Resume Writing | Profile Building | Salary Negotiation Skills | Building Professional LinkedIn Profile | Choosing Right School Board (State | Matriculation | CBSE | ICSE |International Board) | Student Psychological Counselling | Exam Preparation Techniques (Board | Entrance & Competitive)| Management Quota Admission Ideal or Not? | Job Interview Skills | Skill Upgrading | Parenting & Child Upbringing Skills | Career Transition | Labour Laws | Abroad Education | Education Loan (India | Abroad) | Scholarship (India | Abroad) | SOP Writing Tips’, please FOLLOW me in RediffGURU here

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