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Ankit

Ankit Kedia  | Answer  |Ask -

Start-up Expert - Answered on Feb 16, 2023

A second generation entrepreneur with 15 years of experience, Ankit Kedia is an angel investor and the founder of Capital-A, a venture fund for seed to early-stage meaningful start-ups and Caremont, a healthcare startup. He completed his graduation from Christ University, Bengaluru. He has an MBA degree in operations, marketing, international markets and economics from the S P Jain Institute of Management and Research, Mumbai.
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Asked by Anonymous - Feb 14, 2023Hindi
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Career

What, apart from money, attracts people to working in business (corporates, start-ups et al) as opposed to academia, arts, research, etc?

Ans: Hello Anonymous - excellent question ! This is a because historically, the nation has laid a lot of focus on economy growth via business, corporates and off late - startups. It requires grass root level change in the way we perceive the later, which, unfortunately are classified as hobbies alone. If you're looking at a shorter answer which is the real truth - its the money !
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Harsh

Harsh Bharwani  | Answer  |Ask -

Entrepreneurship Expert - Answered on Oct 19, 2023

Asked by Anonymous - Jul 06, 2023Hindi
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what is the career scope in business marketing
Ans: The career scope in business marketing is quite broad and offers numerous opportunities for individuals who are interested in this field. Business marketing, also known as B2B (business-to-business) marketing, involves promoting products or services to other businesses rather than to individual consumers. Here are some aspects and career opportunities within the field of business marketing:

Marketing Management: This is a common career path for business marketing professionals. Marketing managers are responsible for developing marketing strategies, managing teams, and overseeing marketing campaigns to promote products or services to other businesses.

Product Management: Product managers work on developing and managing the products or services that a company offers to other businesses. They often collaborate with cross-functional teams to ensure products meet market needs and generate revenue.

Marketing Strategy: Marketing strategists or consultants work on crafting marketing plans and strategies for businesses. They may provide recommendations on market research, branding, positioning, and promotional activities.

Digital Marketing: In the digital age, online marketing is crucial for businesses. Digital marketing specialists focus on online channels such as social media, content marketing, email marketing, and search engine optimization (SEO) to reach B2B audiences.

Content Marketing: Content marketing involves creating valuable and relevant content to attract and engage B2B audiences. Content marketers often work on blog posts, whitepapers, eBooks, webinars, and other content assets.

Market Research and Analysis: Market researchers collect and analyze data to understand market trends, customer behavior, and competitors. They provide insights that help businesses make informed marketing decisions.

Business Development: Business development professionals work on identifying and pursuing new business opportunities, partnerships, and collaborations. They often play a crucial role in expanding a company's customer base.

Trade Show and Event Management: Managing trade shows and industry events is another area within business marketing. Professionals in this role plan, coordinate, and execute events to promote products and services to a targeted audience.

Public Relations (PR): PR specialists focus on building and maintaining a positive public image for a business. They may work on press releases, media relations, and crisis management.

Account Management: Account managers are responsible for building and maintaining relationships with key clients or customers. They ensure that clients' needs are met and work to grow the business within existing accounts.

Sales: While sales is a distinct field, it closely aligns with business marketing. Sales professionals sell products or services to other businesses, often working closely with marketing teams to generate leads and convert them into customers.

Market Segmentation and Targeting: Specialists in this area focus on dividing the market into segments and targeting specific groups of businesses with tailored marketing strategies.

The career scope in business marketing can be highly rewarding, offering opportunities for advancement and specialization. The specific roles and career paths available may vary depending on the industry, company size, and individual interests and skills. As businesses continue to evolve and adopt new technologies and marketing strategies, there will likely be ongoing demand for professionals in this field.

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Nayagam P

Nayagam P P  |10860 Answers  |Ask -

Career Counsellor - Answered on Sep 09, 2024

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Career
Hello Sir, I want to become a businesswoman and have ideas for a startup. I know that for a business, having skills is more important than a degree. However, my parents want me to go to university. I have shortlisted two courses and have been selected for them at MIT WPU- BBA LLB and BSc Economics. LLB because I also have an inclination towards civil services. I had discussed with a teacher who said that Bsc Economics will give me a business understanding better than BBA, however, the career opportunities in that are lesser than that of BBA LLB and my initial preference was BBA LLB itself. What will be suitable for me, I am not able to make up my mind? Thank you.
Ans: Please keep in mind that, according to a recent report in the 'Times of India', most law graduates prefer to work in corporations rather than practice law in courts. You can pursue a BBA LLB and prepare for Civil Services as you wish (or) work as an assistant to any senior in any of the organizations to obtain expertise. Please keep in mind that you will need to choose your specialization for your LLB, whether it is Civil, Labour, Taxation, Business, Corporate, or any other. Also, you should stay up with the latest amendments. If you want to appear for Civil Services Exam, you should conduct extensive research before beginning your preparations. If Civil Services does not work out, you should have a backup plan A & Plan B. All the BEST for Your Bright Future.

To know more on ‘ Careers | Education | Jobs’, ask / Follow Us here in RediffGURUS.

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Latest Questions
Ramalingam

Ramalingam Kalirajan  |10924 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Dec 23, 2025

Money
Hi Sir, I started a SIP of 3k from 3months investing in Nipon India Small Cap fund. I started investing via \xis bank mobile app. Please suggest me if thats the safe way to do through bank app. And I am willing to start another SIP of 3k per month. Planning to do it on groww app. Please suggest some good SIP plans and guide me on how good and safe to start via groww app.
Ans: I appreciate your early step into disciplined investing.
Starting SIPs shows long-term thinking.
Beginning small builds confidence and learning.
Your willingness to ask questions is healthy.

» Your Current SIP Action Review
– You started SIP of Rs 3,000 monthly.
– SIP duration is three months.
– Investment is through a bank mobile app.

This shows good initiative.
Early habits shape future wealth.

» Understanding Your Chosen Fund Category
– The fund belongs to small-sized companies category.
– Such funds are high risk.
– Such funds give high volatility.

Returns can be uneven yearly.
Patience is very important here.

» Suitability Of Small Company Funds
– Small companies grow faster sometimes.
– They also fall harder during corrections.
– Not suitable as first-only investment.

Exposure should be limited initially.
Balance is essential.

» Starting Early
– You started without waiting for perfection.
– Many delay investing unnecessarily.
– Action matters more than perfection.

This mindset helps long-term success.

» Risk Awareness Is Necessary
– Small company funds fluctuate sharply.
– Short-term losses are common.
– Emotional control is required.

Three months is too short to judge.
Time horizon should be long.

» Minimum Suggested Time Horizon
– Such funds need at least seven years.
– Shorter periods cause disappointment.
– SIP helps reduce timing risk.

Consistency matters more than returns initially.

» Bank App As Investment Platform
– Bank apps are generally safe.
– Transactions are regulated.
– Holdings are stored with registrars.

Platform safety is not the main risk.
Investment choice matters more.

» Limitations Of Bank Apps
– Limited guidance provided.
– Product pushing is common.
– Advice is not personalised.

Banks focus on convenience.
Planning depth is usually missing.

» Bank Staff Support Limitations
– Staff change frequently.
– Knowledge levels vary.
– Long-term accountability is absent.

This affects continuity of advice.

» Safety Of Investments Versus Platform
– Funds are held in your PAN.
– Platform failure does not erase investments.
– Units remain safe with fund house.

So platform safety fear is minimal.
Decision quality matters more.

» Planning Another SIP Thought
– You want another Rs 3,000 SIP.
– Total SIP becomes Rs 6,000 monthly.

This is positive growth behaviour.
But structure needs correction.

» Platform Comparison Perspective
– You plan using another app.
– Such apps promote self investing.
– Guidance quality is limited.

Ease should not replace planning.

» Direct Platform Reality Check
– Such apps promote direct plans.
– Expense difference looks attractive.
– But hidden costs exist.

Cost is not only expense ratio.
Mistakes cost more.

» Disadvantages Of Direct Plans
– No personalised advice.
– No behaviour guidance during falls.
– No portfolio review support.

Investors act emotionally without guidance.
This hurts returns badly.

» Decision Errors In Direct Investing
– Panic selling during market falls.
– Overconfidence during rallies.
– Frequent fund switching.

These mistakes destroy compounding.
They are very common.

» Lack Of Accountability In Apps
– Apps do not call you.
– Apps do not stop wrong actions.
– Responsibility lies fully on investor.

This is risky for beginners.

» Why Regular Plans Add Value
– Guidance helps discipline.
– Asset allocation stays balanced.
– Behavioural mistakes reduce.

Value is beyond commission.
Support matters during volatility.

» Role Of MFD With CFP Credential
– Certified Financial Planner gives structure.
– Advice aligns with goals.
– Long-term handholding exists.

This improves investment experience.
Returns become smoother.

» Cost Versus Value Perspective
– Direct plans save small percentage.
– Wrong decisions lose big percentages.

Net outcome matters more.
Peace of mind matters too.

» Your Current Portfolio Concentration Risk
– Only one equity category exposure exists.
– Risk is concentrated.
– Diversification is missing.

This increases volatility risk.
Balance is needed urgently.

» Importance Of Diversification
– Different funds behave differently.
– Market cycles impact unevenly.
– Balance reduces shock.

Diversification improves consistency.

» Ideal SIP Structure For Beginners
– One aggressive component.
– One stable growth component.
– One flexible allocation component.

This spreads risk evenly.
Comfort increases automatically.

» Why Avoid Multiple Apps
– Tracking becomes confusing.
– Discipline weakens.
– Reviews become difficult.

One guided platform is better.
Simplicity improves adherence.

» Data Security Perspective
– Apps are regulated.
– Data security standards exist.
– Risk is minimal.

But advice quality remains missing.

» Behaviour During Market Corrections
– Small company funds fall sharply.
– Beginners panic easily.
– SIP stoppage becomes tempting.

Guidance prevents wrong reactions.

» Emotional Support Value
– Markets test patience.
– Fear appears suddenly.
– Someone must guide.

Apps cannot replace humans here.

» Why Starting With Only Small Companies Is Risky
– Volatility is high.
– Returns are uneven.
– Confidence may break early.

Balanced start builds trust.

» Gradual Exposure Approach
– Start with core stability.
– Add aggression slowly.
– Increase risk with experience.

This improves journey comfort.

» SIP Amount Increase Strategy
– Rs 6,000 is fine initially.
– Increase annually with income growth.
– Discipline matters more than amount.

Time creates wealth here.

» Tax Awareness Brief
– Equity funds tax applies on selling.
– Long-term gains have limits.
– Short-term gains are taxed higher.

Holding longer improves efficiency.

» Avoid Frequent Changes
– Switching funds harms compounding.
– Costs increase silently.
– Discipline reduces regret.

Stick to strategy firmly.

» Monitoring Frequency
– Review once a year.
– Avoid monthly checking.
– Noise causes confusion.

Long-term vision matters.

» Avoid Social Media Influence
– Tips are often misleading.
– Past returns are highlighted.
– Risk is hidden.

Structured advice avoids traps.

» Role Of Goal Mapping
– Define why you invest.
– Time horizon matters.
– Risk choice depends on goals.

Without goals, investing feels stressful.

» Emergency Fund Reminder
– Keep emergency money separate.
– Do not mix with SIPs.
– Liquidity is essential.

This prevents SIP stoppage.

» Insurance And Protection Check
– Health cover should be adequate.
– Life cover matters if dependents exist.

Protection supports investment continuity.

» Long-Term Wealth Mindset
– Wealth grows slowly.
– Patience beats intelligence.
– Process beats prediction.

Consistency wins always.

» Common Beginner Mistakes To Avoid
– Chasing last year returns.
– Using too many apps.
– Ignoring allocation balance.

Awareness saves money.

» How A CFP Helps In SIP Planning
– Designs suitable allocation.
– Reviews yearly changes.
– Guides during volatility.

This partnership adds value.

» Confidence Building Perspective
– You already started investing.
– You are learning actively.
– Improvement is natural.

This journey will get smoother.

» Platform Safety Final View
– Bank app is safe.
– App based platforms are safe.
– Investment safety lies with fund house.

Decision quality matters more.

» Final Insights
– Starting SIP is a good step.
– Small company exposure is risky alone.
– Diversification is necessary now.
– Avoid self-direct platforms initially.
– Regular plans with CFP guidance add value.
– Consistency and discipline build wealth.

You are on the right path.
Correct structure will improve outcomes.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,

www.holisticinvestment.in

https://www.youtube.com/@HolisticInvestment

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DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

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