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Ankit

Ankit Kedia  | Answer  |Ask -

Start-up Expert - Answered on Feb 16, 2023

A second generation entrepreneur with 15 years of experience, Ankit Kedia is an angel investor and the founder of Capital-A, a venture fund for seed to early-stage meaningful start-ups and Caremont, a healthcare startup. He completed his graduation from Christ University, Bengaluru. He has an MBA degree in operations, marketing, international markets and economics from the S P Jain Institute of Management and Research, Mumbai.
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Asked by Anonymous - Feb 14, 2023Hindi
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Career

What, apart from money, attracts people to working in business (corporates, start-ups et al) as opposed to academia, arts, research, etc?

Ans: Hello Anonymous - excellent question ! This is a because historically, the nation has laid a lot of focus on economy growth via business, corporates and off late - startups. It requires grass root level change in the way we perceive the later, which, unfortunately are classified as hobbies alone. If you're looking at a shorter answer which is the real truth - its the money !
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Asked by Anonymous - Jul 06, 2023Hindi
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what is the career scope in business marketing
Ans: The career scope in business marketing is quite broad and offers numerous opportunities for individuals who are interested in this field. Business marketing, also known as B2B (business-to-business) marketing, involves promoting products or services to other businesses rather than to individual consumers. Here are some aspects and career opportunities within the field of business marketing:

Marketing Management: This is a common career path for business marketing professionals. Marketing managers are responsible for developing marketing strategies, managing teams, and overseeing marketing campaigns to promote products or services to other businesses.

Product Management: Product managers work on developing and managing the products or services that a company offers to other businesses. They often collaborate with cross-functional teams to ensure products meet market needs and generate revenue.

Marketing Strategy: Marketing strategists or consultants work on crafting marketing plans and strategies for businesses. They may provide recommendations on market research, branding, positioning, and promotional activities.

Digital Marketing: In the digital age, online marketing is crucial for businesses. Digital marketing specialists focus on online channels such as social media, content marketing, email marketing, and search engine optimization (SEO) to reach B2B audiences.

Content Marketing: Content marketing involves creating valuable and relevant content to attract and engage B2B audiences. Content marketers often work on blog posts, whitepapers, eBooks, webinars, and other content assets.

Market Research and Analysis: Market researchers collect and analyze data to understand market trends, customer behavior, and competitors. They provide insights that help businesses make informed marketing decisions.

Business Development: Business development professionals work on identifying and pursuing new business opportunities, partnerships, and collaborations. They often play a crucial role in expanding a company's customer base.

Trade Show and Event Management: Managing trade shows and industry events is another area within business marketing. Professionals in this role plan, coordinate, and execute events to promote products and services to a targeted audience.

Public Relations (PR): PR specialists focus on building and maintaining a positive public image for a business. They may work on press releases, media relations, and crisis management.

Account Management: Account managers are responsible for building and maintaining relationships with key clients or customers. They ensure that clients' needs are met and work to grow the business within existing accounts.

Sales: While sales is a distinct field, it closely aligns with business marketing. Sales professionals sell products or services to other businesses, often working closely with marketing teams to generate leads and convert them into customers.

Market Segmentation and Targeting: Specialists in this area focus on dividing the market into segments and targeting specific groups of businesses with tailored marketing strategies.

The career scope in business marketing can be highly rewarding, offering opportunities for advancement and specialization. The specific roles and career paths available may vary depending on the industry, company size, and individual interests and skills. As businesses continue to evolve and adopt new technologies and marketing strategies, there will likely be ongoing demand for professionals in this field.
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Kanchan

Kanchan Rai  |152 Answers  |Ask -

Relationships Expert, Mind Coach - Answered on Mar 28, 2024

Asked by Anonymous - Feb 19, 2024Hindi
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Relationship
Hello Gurus, I am in trouble. I was living in Canada from last 10 years till last year when I had to come back to India - my father was not well. My father passed away in November last year - but my mother is alone and is not in best health. My wife feels that I have cheated her by getting her back from Canada and she wants to go back immediately. She feels that my elder brother (who is in Australia) should take care of my mother. Our relationship has soured over last few months as she is always using brutal language for my mother and for my brother - in fact, it has always been the case - but so far I was just ignoring her. But now every time she says something nasty, I strongly retaliate back. On top of it, my wife is pregnant too. I am in trouble - I don't know what to do - whether to go back to US and leave my mother alone or with my brother - or to stay back and fight with pregnant wife :(
Ans: I'm truly sorry to hear about the difficult situation you're facing. It's a challenging time with the loss of your father and the health concerns of your mother, compounded by tensions in your relationship with your wife. It's essential to have open and honest communication with your wife about your concerns, fears, and the challenges you're facing as a family. Express your feelings calmly and listen to her perspective as well. Consider seeking the help of a couples therapist who can assist you both in navigating the difficulties in your relationship. A therapist can provide a neutral space for you to address conflicts, improve communication, and find constructive solutions together.Reach out to other family members, such as siblings or extended family, for support with caring for your mother. Discuss the situation with them and explore potential options for providing care and assistance to your mother while also considering your wife's needs and concerns.Take some time to carefully evaluate your options and consider the potential consequences of each decision. Reflect on what is most important to you in terms of family, relationships, and your own well-being.Ensure that the health and safety of both your mother and your wife, especially given her pregnancy, are prioritized in any decision you make. Seek medical advice if necessary to address any health concerns.Remember to take care of yourself emotionally and seek support from friends, family, or a therapist if needed. It's essential to prioritize your own well-being as you navigate these challenging circumstances.
Ultimately, there may not be an easy solution to your current dilemma, but by approaching the situation with empathy, understanding, and a willingness to communicate and seek support, you can work towards finding a resolution that is best for you, your wife, your mother, and your growing family.
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