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Ramalingam

Ramalingam Kalirajan  |10894 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Apr 08, 2024

Ramalingam Kalirajan has over 23 years of experience in mutual funds and financial planning.
He has an MBA in finance from the University of Madras and is a certified financial planner.
He is the director and chief financial planner at Holistic Investment, a Chennai-based firm that offers financial planning and wealth management advice.... more
Siva Question by Siva on Feb 22, 2024Hindi
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Money

Hi.. How to scale up my Mutual Fund distribution business digitally.. I have a target of Acquiring 1cr Mutual fund customers in next 5 years. Can you please guide me what kind of strategies will help to reach my goal.

Ans: To scale up your mutual fund distribution business digitally and acquire 1 crore customers in 5 years, focus on a strong online presence, targeted digital marketing, personalized customer experiences, mobile accessibility, educational content, strategic partnerships, process automation, and regulatory compliance. Leverage technology to streamline operations, enhance efficiency, and ensure data security. Implement robust marketing strategies to reach and engage your target audience effectively. Offer personalized recommendations and investment advice to build trust and loyalty. Continuously innovate and adapt to market dynamics to stay competitive and achieve your ambitious growth targets.
DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Users are advised to pursue the information provided by the rediffGURU only as a source of information to be as a point of reference and to rely on their own judgement when making a decision.
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Harsh

Harsh Bharwani  | Answer  |Ask -

Entrepreneurship Expert - Answered on Oct 19, 2023

Asked by Anonymous - Aug 20, 2023Hindi
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Career
I have been trying to scale my Digital Marketing and Advertising Agency since 2 years. but i am still not able to touch 1 lakh a month consistently. I know where i am going wrong, its the sales mostly. Please suggest me a way off how to a get a proper sales channel to get clients , how to manage funds for sales channels, and maybe some channels you can suggest.?
Ans: The different sales channels include traditional and modern marketplaces, retail and wholesale, and your own online store. All of these channels have their own pros and cons to take into account when choosing the right channels for your business.
Ecommerce
Ecommerce is any transaction that is completed online. For example, when you buy clothes from your favorite online store, that is ecommerce. Every time you order food from a delivery app like Doordash or Postmates, that is also e-commerce. Ecommerce is a huge market, worth over $5 trillion, and it’s expected to make up 24.5% of global sales by 2025.
Pros:
Lower startup costs, since you won’t have to pay for a physical storefront.
Can sell internationally and 24/7, as long as your website is active.
You can collect customer data to help you figure out what your target market wants.
Cons:
Problems in your distribution channel may cause the end of customer relationships.
Might have higher return rates because customers can’t try before buying products.
Direct sales in brick-and-mortar stores is still more popular despite ecommerce’s rising popularity.
Traditional marketplaces
Amazon, Etsy, eBay, Walmart Marketplace, and Google Shopping are examples of traditional marketplaces. These channels feature a wide range of product offerings and, for the most part, customers search by the product they’d like to buy rather than the brand they’d like to purchase it from.
While traditional marketplaces come with a preexisting customer base, these platforms require you to give up control of customer service and fulfillment speeds, and to compete on margins.
Pros:
You get your products in front of the existing customer base of those marketplaces.
You can use their distributors and marketing channels already in place.
Being part of a traditional marketplace can give you legitimacy in the eyes of your target market.
Cons:
Indirect sales mean you have to pay a commission for every sale made using a traditional marketplace, and those commissions can change.
Marketplaces can have really strict terms and conditions for how you communicate and represent yourself in their stores.
There might be a lot of different brands selling similar products in these stores, so it may be hard to find a way to stand out.
Modern marketplaces
Modern marketplaces are content-driven platforms that enable commerce. This includes social media channels like Instagram, TikTok, Facebook, and Pinterest. It also includes places like Spotify. One of the reasons these modern marketplaces are so successful as sales channels is because buyers are already there. Adding a Buy button allows you to meet buyers where they are.
Pros:
There are apps that can help you track various metrics on your social media platforms to help you optimize your posts and reach.
You can collaborate with other brands and influencers to cross-sell and cross promote.
Most social media platforms have useful templates you can use for your ads and store.
Customer support can be instantaneous on social media.
Cons:
You constantly need to create content to stay visible.
You need to be vigilant against any negative feedback or trolls.
If a social media site goes down or your account is hacked that could really affect your business.
Retail
The retail channel includes both permanent and pop-up shops, like a short-term rental in a mall, a booth at a craft fair, or a stall at a local farmers market. Retail channels provide the opportunity for you to build relationships with your customers in person and get real-time feedback. Retail is a powerful piece of the modern commerce playbook.
Pros:
You get face-to-face contact with your customers
Cut out the middlemen and get products straight into the hands of your customers.
The sales process is direct and ends with you having payment in hand at the end of the sale.
Cons:
May have added cost of hiring sales team (sales reps, sales manager, customer support team).
Can be expensive paying for overhead on brick-and-mortar shop.
Dealing with interpersonal issues with staff and customers.
Wholesale
Wholesale involves selling your products to other businesses who then retail them. Some businesses choose to make wholesale their only sales channel; others use wholesaling as one leg of an omnichannel sales strategy. Wholesale is a great way to move a lot of inventory at once.

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Nayagam P

Nayagam P P  |10858 Answers  |Ask -

Career Counsellor - Answered on Dec 16, 2025

Asked by Anonymous - Dec 13, 2025Hindi
Career
Hello sir I have literally confused between which university to pick if not good marks in mht cet Like sit Pune or srm college or rvce or Bennett as I am planning to study here bachelors and masters in abroad so is it better to choose a government college which coep and them if I get them my home college which Kolhapur institute of technology what should I choose a good university? If yes than which
Ans: Based on my extensive research of official college websites, NIRF rankings, international recognition metrics, placement data, and masters abroad admission requirements, your choice between COEP Pune, RVCE Bangalore, SRM Chennai, Bennett University Delhi, and Kolhapur Institute of Technology (KIT) fundamentally depends on five critical institutional aspects essential for successful masters admission abroad: global research output and international collaborations, CGPA-based competitiveness (minimum 7.5-8.0 required for top international programs), faculty expertise in emerging technologies, international student exchange partnerships, and proven alumni track records at globally-ranked universities. COEP Pune ranks nationally at NIRF #90 Engineering with India Today #14 Government Category ranking, offering robust infrastructure and 11 academic departments with research centers in AI and renewable energy, though international research collaborations are moderate compared to IITs. RVCE Bangalore demonstrates strong national standing with consistent COMEDK admissions competitiveness, excellent placements averaging Rs.35 LPA with highest at Rs.92 LPA, and established international collaborations through Karnataka PGCET-based MTech programs, providing solid foundations for masters applications. SRM Chennai maintains extensive research partnerships with 100+ companies visiting campus, highest packages reaching Rs.65 LPA, and documented international research linkages through sponsored programs like Newton Bhaba funded projects, significantly strengthening masters abroad candidacy through diverse research exposure. Bennett University Delhi distinctly outperforms others in international institutional alignment, recording highest placements at Rs.137 LPA with average Rs.11.10 LPA, explicit academic collaborations with University of British Columbia Canada, Florida International University USA, University of Nebraska Omaha, University of Essex England, and King's University College Canada—these partnerships directly facilitate seamless masters transitions abroad and represent unparalleled institutional bridges to international graduate programs. KIT Kolhapur records respectable placements at Rs.41 LPA highest with average Rs.6.5 LPA, NAAC A+ accreditation, autonomous institutional status under Shivaji University, and 90%+ placement consistency across technical streams, though international research visibility and foreign university partnerships remain comparatively limited. For international masters admission success, universities globally prioritize bachelors institution reputation, minimum CGPA 7.5-8.0 (Bennett and SRM facilitate this through curriculum rigor), GRE/GATE scores (minimum 90 percentile), English proficiency (TOEFL ≥75 or IELTS ≥6.5), research output documentation, and faculty recommendation quality reflecting institution's research culture—criteria most strongly supported by Bennett's explicit international collaborations, SRM's documented research partnerships, and COEP's autonomous departmental research centers. Bennett simultaneously offers global pathway programs reducing masters abroad costs through articulation agreements and provides curriculum aligned internationally with partner institution standards, representing optimal intermediate bridge structure versus direct masters application. The cost-effectiveness and structured transition support through international partnerships, combined with demonstrated placement success and faculty research visibility, position these institutions distinctly above KIT Kolhapur for masters abroad aspirations. For your specific objective of pursuing masters abroad, prioritize Bennett University Delhi first—its explicit international university partnerships with Canadian, American, and European institutions, highest placement packages (Rs.137 LPA), and structured global pathway programs create seamless masters transitions with reduced costs. Second choice: SRM Chennai, offering extensive research collaborations, documented international linkages, and competitive placements (Rs.65 LPA highest) strengthening masters applications. Third: COEP Pune, delivering strong national standing and autonomous research infrastructure. Avoid RVCE and KIT due to limited international visibility and explicit foreign university partnerships compared to the above three institutions. All the BEST for a Prosperous Future!

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Ramalingam

Ramalingam Kalirajan  |10894 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Dec 16, 2025

Money
I have 450000 on hand, looking into my kids goingto university in 13 years
Ans: I truly appreciate your clear goal and long planning horizon.
Planning children’s education early shows care and responsibility.
Your patience of thirteen years is a strong advantage.
Having Rs. 4,50,000 ready gives a solid starting base.

» Understanding the Education Goal Clearly
University education costs rise faster than general inflation.
Professional courses usually cost much more.
Foreign education costs can rise even faster.
Thirteen years allows equity exposure with control.
Time gives scope to correct mistakes calmly.
Clarity today reduces stress later.

Education is a non-negotiable goal.
Money should be ready when needed.
Returns are important, but certainty matters more.
Risk must reduce as the goal nears.

» Time Horizon and Its Advantage
Thirteen years is a long investment window.
Long horizons help equity recover from volatility.
Short-term market noise becomes less relevant.
Compounding works better with patience.
This time allows phased asset changes.

Early years can take moderate growth risk.
Later years need capital protection.
This shift must be planned in advance.
Discipline matters more than market timing.

» Role of Rs. 4,50,000 Lump Sum
A lump sum gives immediate market participation.
It saves time compared to slow investing.
However, timing risk must be managed carefully.
Markets can be volatile in short periods.
Staggered deployment reduces regret risk.

This amount should not sit idle.
Inflation silently erodes unused money.
Cash gives comfort, but no growth.
Balanced deployment creates confidence.

» Asset Allocation Approach
Education goals need growth with safety.
Pure equity creates unnecessary stress.
Pure debt fails to beat education inflation.
A blended structure works best.

Equity provides long-term growth.
Debt gives stability and predictability.
Gold can add limited diversification.
Each asset has a specific role.

Allocation must change with time.
Static plans often fail near goals.
Dynamic rebalancing improves outcomes.

» Equity Exposure Assessment
Equity suits long-term education goals.
It handles inflation better than fixed returns.
Active management helps during market shifts.
Fund managers can adjust sector exposure.

Active strategies respond to changing economies.
They manage downside better than passive options.
They avoid blind market tracking.
Skill matters during volatile phases.

Equity volatility is emotional, not permanent.
Time reduces its impact significantly.
Regular reviews keep risks under control.

» Why Actively Managed Funds Matter
Education money cannot follow markets blindly.
Index-based investing copies market mistakes.
It cannot avoid overvalued sectors.
It lacks flexibility during crises.

Active funds can reduce exposure early.
They can increase cash when needed.
They can protect capital during downturns.
They aim for better risk-adjusted returns.

Education planning needs judgment, not automation.
Human decisions add value here.

» Debt Allocation and Stability
Debt balances equity volatility.
It provides visibility of future value.
It helps during market corrections.
It offers smoother return paths.

Debt is important as the goal nears.
It protects accumulated wealth.
It reduces last-minute shocks.
It supports planned withdrawals.

Debt returns may look modest.
But stability is its true benefit.
Peace of mind has real value.

» Role of Gold in Education Planning
Gold is not a growth asset.
It works as a hedge during stress.
It protects during global uncertainties.
It diversifies portfolio behaviour.

Gold allocation should remain limited.
Excess gold reduces long-term growth.
Its price movement is unpredictable.
Moderation is essential here.

» Phased Investment Strategy
Deploying lump sum gradually reduces timing risk.
It avoids emotional regret from market falls.
It allows participation across market levels.
This approach suits cautious planners.

Phasing also improves confidence.
Confidence helps stay invested long term.
Consistency beats perfect timing always.

» Ongoing Contributions Alongside Lump Sum
Education planning should not rely only on lump sum.
Regular investments add discipline.
They average market volatility.
They build habit-based wealth.

Future income growth can support step-ups.
Small increases matter over long periods.
Consistency outweighs size in investing.

» Risk Management Perspective
Risk is not market volatility alone.
Risk includes goal failure.
Risk includes panic withdrawals.
Risk includes poor planning.

Diversification reduces risk effectively.
Rebalancing controls excess exposure.
Regular reviews catch issues early.
Emotions need structured guardrails.

» Behavioural Discipline and Emotional Control
Markets test patience frequently.
Education goals demand calm decisions.
Fear and greed harm outcomes.
Plans fail due to emotions mostly.

Pre-decided strategies reduce mistakes.
Written plans improve commitment.
Periodic review gives reassurance.
Staying invested is crucial.

» Importance of Review and Monitoring
Thirteen years bring many changes.
Income levels may change.
Family needs may evolve.
Education preferences may shift.

Annual reviews keep plans relevant.
Asset allocation needs adjustment.
Performance must be evaluated objectively.
Corrections should be timely.

» Tax Efficiency Awareness
Tax impacts net education corpus.
Equity taxation applies during withdrawal.
Long-term gains get favourable rates.
Short-term exits cost more.

Debt taxation follows income slab rules.
Planning withdrawals reduces tax impact.
Staggered exits help manage tax burden.
Tax planning should align with goal timing.

Avoid frequent unnecessary churning.
Taxes quietly reduce returns.
Simplicity supports efficiency.

» Liquidity Planning Near Goal Year
Final three years need special care.
Market risk must reduce steadily.
Liquidity becomes priority over returns.
Funds should be easily accessible.

Avoid last-minute equity exposure.
Sudden crashes hurt planned education.
Gradual shift reduces anxiety.
Preparation avoids forced selling.

» Inflation Impact on Education Costs
Education inflation exceeds normal inflation.
Fees rise faster than salaries.
Accommodation costs also rise.
Foreign education adds currency risk.

Growth assets are essential initially.
Ignoring inflation leads to shortfall.
Planning must consider future realities.
Hope alone is not a strategy.

» Currency Risk Consideration
Overseas education includes currency exposure.
Rupee depreciation increases cost burden.
Diversification helps partially manage this.
Early planning reduces shock later.

This aspect needs periodic reassessment.
Flexibility helps adjust plans.
Preparation gives confidence.

» Emergency Fund and Education Goal
Education funds should not handle emergencies.
Separate emergency money is essential.
This avoids disturbing long-term plans.
Liquidity prevents panic selling.

Emergency planning supports education planning indirectly.
Stability improves decision quality.

» Insurance and Protection Perspective
Parent income supports education plans.
Adequate protection is important.
Unexpected events disrupt goals severely.
Risk cover ensures plan continuity.

Insurance supports planning discipline.
It protects dreams, not investments.
Coverage must match responsibilities.

» Avoiding Common Education Planning Mistakes
Starting too late increases pressure.
Taking excess equity near goal is risky.
Ignoring inflation leads to shortfall.
Reacting emotionally harms returns.

Chasing past performance disappoints.
Over-diversification reduces clarity.
Lack of review causes drift.
Simplicity works best.

» Role of Professional Guidance
Education planning needs structure.
Product selection is only one part.
Behaviour guidance adds real value.
Ongoing review ensures discipline.

A Certified Financial Planner adds perspective.
They align money with life goals.
They manage risks beyond returns.

» 360 Degree Integration
Education planning connects with retirement planning.
Cash flow planning supports investments.
Tax planning improves efficiency.
Risk planning ensures stability.

All areas must align together.
Isolated decisions create future stress.
Integrated thinking brings peace.

» Adapting to Life Changes
Career shifts may happen.
Income gaps may occur.
Expenses may increase unexpectedly.

Plans must remain flexible.
Flexibility prevents panic decisions.
Adjustments should be calm and timely.

» Final Insights
Your early start is a major strength.
Thirteen years provide meaningful flexibility.
Rs. 4,50,000 is a solid foundation.
Structured investing can multiply its value.

Balanced allocation with discipline works best.
Active management suits education goals well.
Regular review keeps risks controlled.
Emotional stability protects outcomes.

Stay patient and consistent.
Education planning rewards long-term commitment.
Clear goals reduce anxiety.
Prepared parents raise confident children.

Best Regards,

K. Ramalingam, MBA, CFP,

Chief Financial Planner,

www.holisticinvestment.in

https://www.youtube.com/@HolisticInvestment

...Read more

DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

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