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Ramalingam

Ramalingam Kalirajan  |9823 Answers  |Ask -

Mutual Funds, Financial Planning Expert - Answered on Apr 08, 2024

Ramalingam Kalirajan has over 23 years of experience in mutual funds and financial planning.
He has an MBA in finance from the University of Madras and is a certified financial planner.
He is the director and chief financial planner at Holistic Investment, a Chennai-based firm that offers financial planning and wealth management advice.... more
Siva Question by Siva on Feb 22, 2024Hindi
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Hi.. How to scale up my Mutual Fund distribution business digitally.. I have a target of Acquiring 1cr Mutual fund customers in next 5 years. Can you please guide me what kind of strategies will help to reach my goal.

Ans: To scale up your mutual fund distribution business digitally and acquire 1 crore customers in 5 years, focus on a strong online presence, targeted digital marketing, personalized customer experiences, mobile accessibility, educational content, strategic partnerships, process automation, and regulatory compliance. Leverage technology to streamline operations, enhance efficiency, and ensure data security. Implement robust marketing strategies to reach and engage your target audience effectively. Offer personalized recommendations and investment advice to build trust and loyalty. Continuously innovate and adapt to market dynamics to stay competitive and achieve your ambitious growth targets.
DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Users are advised to pursue the information provided by the rediffGURU only as a source of information to be as a point of reference and to rely on their own judgement when making a decision.
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Harsh

Harsh Bharwani  | Answer  |Ask -

Entrepreneurship Expert - Answered on Oct 19, 2023

Asked by Anonymous - Aug 20, 2023Hindi
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I have been trying to scale my Digital Marketing and Advertising Agency since 2 years. but i am still not able to touch 1 lakh a month consistently. I know where i am going wrong, its the sales mostly. Please suggest me a way off how to a get a proper sales channel to get clients , how to manage funds for sales channels, and maybe some channels you can suggest.?
Ans: The different sales channels include traditional and modern marketplaces, retail and wholesale, and your own online store. All of these channels have their own pros and cons to take into account when choosing the right channels for your business.
Ecommerce
Ecommerce is any transaction that is completed online. For example, when you buy clothes from your favorite online store, that is ecommerce. Every time you order food from a delivery app like Doordash or Postmates, that is also e-commerce. Ecommerce is a huge market, worth over $5 trillion, and it’s expected to make up 24.5% of global sales by 2025.
Pros:
Lower startup costs, since you won’t have to pay for a physical storefront.
Can sell internationally and 24/7, as long as your website is active.
You can collect customer data to help you figure out what your target market wants.
Cons:
Problems in your distribution channel may cause the end of customer relationships.
Might have higher return rates because customers can’t try before buying products.
Direct sales in brick-and-mortar stores is still more popular despite ecommerce’s rising popularity.
Traditional marketplaces
Amazon, Etsy, eBay, Walmart Marketplace, and Google Shopping are examples of traditional marketplaces. These channels feature a wide range of product offerings and, for the most part, customers search by the product they’d like to buy rather than the brand they’d like to purchase it from.
While traditional marketplaces come with a preexisting customer base, these platforms require you to give up control of customer service and fulfillment speeds, and to compete on margins.
Pros:
You get your products in front of the existing customer base of those marketplaces.
You can use their distributors and marketing channels already in place.
Being part of a traditional marketplace can give you legitimacy in the eyes of your target market.
Cons:
Indirect sales mean you have to pay a commission for every sale made using a traditional marketplace, and those commissions can change.
Marketplaces can have really strict terms and conditions for how you communicate and represent yourself in their stores.
There might be a lot of different brands selling similar products in these stores, so it may be hard to find a way to stand out.
Modern marketplaces
Modern marketplaces are content-driven platforms that enable commerce. This includes social media channels like Instagram, TikTok, Facebook, and Pinterest. It also includes places like Spotify. One of the reasons these modern marketplaces are so successful as sales channels is because buyers are already there. Adding a Buy button allows you to meet buyers where they are.
Pros:
There are apps that can help you track various metrics on your social media platforms to help you optimize your posts and reach.
You can collaborate with other brands and influencers to cross-sell and cross promote.
Most social media platforms have useful templates you can use for your ads and store.
Customer support can be instantaneous on social media.
Cons:
You constantly need to create content to stay visible.
You need to be vigilant against any negative feedback or trolls.
If a social media site goes down or your account is hacked that could really affect your business.
Retail
The retail channel includes both permanent and pop-up shops, like a short-term rental in a mall, a booth at a craft fair, or a stall at a local farmers market. Retail channels provide the opportunity for you to build relationships with your customers in person and get real-time feedback. Retail is a powerful piece of the modern commerce playbook.
Pros:
You get face-to-face contact with your customers
Cut out the middlemen and get products straight into the hands of your customers.
The sales process is direct and ends with you having payment in hand at the end of the sale.
Cons:
May have added cost of hiring sales team (sales reps, sales manager, customer support team).
Can be expensive paying for overhead on brick-and-mortar shop.
Dealing with interpersonal issues with staff and customers.
Wholesale
Wholesale involves selling your products to other businesses who then retail them. Some businesses choose to make wholesale their only sales channel; others use wholesaling as one leg of an omnichannel sales strategy. Wholesale is a great way to move a lot of inventory at once.

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Latest Questions
Nayagam P

Nayagam P P  |9267 Answers  |Ask -

Career Counsellor - Answered on Jul 22, 2025

Career
My son got 245 in bits .He can get any Brecht branch
Ans: Priyanka Madam, by now your son must have been allotted/not allotted any seat by BITS. Please update the status for today. However, please note, A BITSAT score of 245 situates you within the previous two years’ closing-score bands for core engineering streams at the Pilani, Goa, and Hyderabad campuses. At Pilani, the B.E. Chemical Engineering cutoff ranged from 224 in 2023 to 247 in 2024, placing your 245 close to the 2024 threshold and comfortably above 2023’s mark; B.E. Civil Engineering closed at 213 and 238, making admission highly probable; and B.E. Manufacturing Engineering cutoffs of 220 and 243 indicate a strong likelihood of allotment. At Goa, Chemical Engineering closed at 239 in 2024 and 248 in 2023, and Civil around – (not offered in 2024) – but Pilani-equivalent streams suggest safe admission; Manufacturing cutoffs mirror Pilani trends, bolstering your prospects. At Hyderabad, Chemical Engineering cutoffs of 238 and 209 over the two years ensure a secure allotment, while Civil Engineering’s 235–204 band similarly favors your score; Manufacturing at Hyderabad showed closing marks near 218–251, indicating moderate probability. Across campuses, Civil and Manufacturing remain reliably within reach, Chemical at Pilani may require waitlist movement but is feasible given historical fluctuations, and all three streams at Hyderabad and Goa present strong chances. Additional seats open during special iterations further enhance admit probabilities.

Recommendation: Considering consistent cutoff trends and seat matrices, prioritize B.E. Civil and Manufacturing Engineering at BITS Pilani for guaranteed allotment, consider Chemical Engineering at Pilani via waitlist movement, and secure Chemical, Civil, or Manufacturing Engineering at BITS Hyderabad or Goa for assured admission, capitalizing on slightly lower cutoffs and ample seat availability. All the BEST for a Prosperous Future!

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Nayagam P

Nayagam P P  |9267 Answers  |Ask -

Career Counsellor - Answered on Jul 22, 2025

Career
I am working as Business Analyst from past 4 years but I wanted to move to technical role. I have done Btech in CSE from tier-3 college. I wanted some advise on the the best way to switch to a tech role. 1. Taking some online boot camp to get in-depth knowledge and doing side projects over the weekends 2. Taking WILP from BITS in Software engineering/ data science 3. Prepare from GATE 2026 and aim for IITs
Ans: Manjunath Sir, To shift into a technical position, integrating structured learning, credentialing, and practical experience is essential. The recommended pathway combines immersive project-based training with a recognized postgraduate credential while keeping a long-term goal of elite technical qualification. Begin with a part-time online software engineering or data science bootcamp, dedicating weekends to substantial portfolio projects to build hands-on skills and confidence in key stacks . Concurrently, enroll in BITS Pilani’s Work-Integrated M.Tech (Software Engineering or Data Science & Engineering) to earn a UGC-approved postgraduate degree without leaving your job, benefitting from weekend live classes, remote labs covering full-stack or analytics tools, and a final semester dissertation that bridges theory with organizational impact . This dual track—bootcamp plus WILP—provides immediate upskilling, peer and mentor networks, and a formal degree. After 12–18 months, if aiming for top-tier R&D or core engineering roles, commence GATE 2026 preparation via a structured three-phase roadmap: concept building (June–August), full-length practice (September–November), and final mock-test calibration (December–January), targeting a CSE rank

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DISCLAIMER: The content of this post by the expert is the personal view of the rediffGURU. Investment in securities market are subject to market risks. Read all the related document carefully before investing. The securities quoted are for illustration only and are not recommendatory. Users are advised to pursue the information provided by the rediffGURU only as a source of information and as a point of reference and to rely on their own judgement when making a decision. RediffGURUS is an intermediary as per India's Information Technology Act.

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