How do i convince my 69 year old father who is running a successful brick and mortar business to sell online which would expose him and our business to the world , not just in the place we stay , my father is very traditional

Ans: Learn about making websites- it is very easy today and you dont need very advanced skills. Learn digital marketing as well. Then launch your online match making business. Do have some differentiations in your service, which will attract people to come to you rather than established players in the segment

Ans: You have given too little information for me to help you. What preparatory work have you done so far? What is your background and connections in this line of business? Do you have co-founders/ team members with relevant skills and experience to manage different aspects of the business- tech, marketing, procurement etc? Are you looking to operate only in certain areas or only in certain types of jewellery?
As you can see, there is a need for more info to be able to guide you

Ans: I understand that this situation is stressful and complex. The key here is open, compassionate communication and realistic financial planning.

Firstly, have an honest and empathetic conversation with your husband. Express your concerns about financial stability and the importance of having a reliable source of income, especially with a 10-year-old daughter to consider. Make sure to listen to his feelings about the job workload and his desire to return to trading. It's essential that both of you feel heard and understood.

Next, consider working together on a detailed financial plan. Look at your current expenses, savings, and future financial goals. This can help both of you see the bigger picture and understand the importance of a stable income. You could even consult with a financial advisor to get an objective perspective and professional advice.

Encourage him to explore ways to manage his workload or find a job that offers better work-life balance while still providing financial security. Perhaps there's an opportunity for him to negotiate his current role or look for a position that aligns more with his skills and interests without the same level of stress.

It might also be helpful to set up a trial period for trading, where he can pursue it on the side while still maintaining his job. This way, he can assess the viability of trading as a full-time income source without putting your family's financial stability at risk.

Remember, it's about finding a balance between his professional fulfillment and your family's financial well-being. By working together and supporting each other, you can navigate this challenging situation and come to a decision that works for both of you.