Dr. Natarajan, I work for digital marketing agency in Ahmedabad managing social media and online advertising campaigns for various clients with Mass Communication degree and 3 years experience. Digital marketing changing very rapidly with artificial intelligence. There are new AI tools every month - for creating ads, writing content, analyzing customer behavior, and optimizing campaigns. While this makes our work more efficient, I worried about staying relevant as these tools become more sophisticated. Some clients asking if they can use AI tools directly instead of hiring agencies like ours. I want to build expertise in AI-powered marketing and eventually start own consultancy focusing for helping small businesses use AI for marketing. What skills should digital marketers develop for work effectively with AI tools rather than being replaced? How can someone plan to start marketing consultancy in age of AI? What would be unique value proposition when AI can handle many routine marketing tasks?