I have developed OCR, Translation, Transcription, Cross Language communication and Instant Website Translation software, How to market and sale the products?

Ans: Akhil, it depends on several factors - who is the target customer for each product, what is the type of product - SaaS, enterprise, hybrid etc, how easy it is to deploy by the customer etc. Do you also know what are the existing alternatives already present in the market and how your offering is better than competitors and for which type of customers.

Have you tested any of this software with any customers? That would give you good tips on what works and for whom including getting pricing ideas.

How to identify potential users? One way is to go to where such users are present - it could be business/trade associations, online forums or groups etc and see if you can get interest in your offering(s). Also demonstrate how your software offers distinct benefits over alternatives.

You need to also have a well-designed website talking about your products including having demos, videos on how to use your product, how it helps etc. Try to publish articles, posts on websites, digital /print magazines etc about your offerings. You could consider offering a free trial and get feedback. Also get independent reviewers/ IT or software publications to test your product and publish their views.

There are a lot of things to be done. These are some initial steps