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Dr Ganesh

Dr Ganesh Natarajan  |83 Answers  |Ask -

Career Expert - Answered on May 26, 2025

Dr Ganesh Natarajan is the chairman and co-founder of 5F World, GTT Data and Lighthouse Communities. He chairs the board at Honeywell Automation India and has been a successful business and social entrepreneur for over 30 years.
Dr Natarajan had two stellar CEO tenures over 25 years, taking APTECH and Zensar Technologies to global prominence.
He is a distinguished alumnus and gold medallist from BIT-Ranchi and IIM-Mumbai and a distinguished alumnus of IIT-Bombay.
Dr Natarajan has authored 14 books and served as chairman of NASSCOM and the Harvard Business School Club of India.
Two cases about his work at Zensar have been taught at Harvard Business School.... more
Asked by Anonymous - May 26, 2025
Career

Good day Sir, owner of a small-scale textile unit in Ahmedabad. For 15 years, I've catered to local demand, but competition from large mills and imports is squeezing margins. My two sons are graduating in engineering and want to modernize our operations with automation, AI-based quality inspection, and direct-to-customer e-commerce. Yet, we lack capital and know-how. I worry about loan interest rates and whether outside investors will value our traditional craft. How can a family business like ours bootstrap modernization projects? Should we partner with tech startups or apply for government grants under Make in India? Moreover, how do I groom my sons to be future-ready leaders who respect our heritage but embrace digital transformation? Any strategic roadmap or mentoring suggestions from your own journey building businesses would be invaluable.

Ans: If you have the money send your sons for a course in entrepreneurship or business management. But remember that to succed, you need to have a strong and differentiated idea to get funding. And a business model that establishes a strong revenue stream.
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